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The television cult : prevalence of brand placements in an Indian reality show
Natarajan, Thamaraiselvan; Jayapal, Jegan; Gangadharan, … - In: Journal of promotion management : innovations in … 27 (2021) 7, pp. 971-997
Persistent link: https://www.econbiz.de/10012623360
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Product placement practices in prime-time television programmes in Hong Kong
Chan, Fong Yee; Lowe, Ben - In: International journal of advertising : the quarterly … 37 (2018) 6, pp. 984-1009
Persistent link: https://www.econbiz.de/10012492623
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Mapping between placement strategies and placed product attributes in television programs
Chan, Fong Yee - In: Journal of marketing communications 26 (2020) 7, pp. 780-798
Persistent link: https://www.econbiz.de/10012314017
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Examining the influence of endorser credibility on brand placements in reality shows through placement appeal : emotional vs rational appeal
Natarajan, Thamaraiselvan; Jayapal, Jegan; Jegan, … - In: Journal of promotion management : innovations in … 29 (2023) 6, pp. 759-790
Persistent link: https://www.econbiz.de/10014287770
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How to mix brand placements in television programmes to maximise effectiveness
Dens, Nathalie; Pelsmacker, Patrick de; Goos, Peter; … - In: International journal of market research : JMRS ; the … 58 (2016) 5, pp. 649-670
Persistent link: https://www.econbiz.de/10011625862
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How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann; Dens, Nathalie; Pelsmacker, Patrick de - In: Engaging consumers through branded entertainment and …, (pp. 189-201). 2015
Persistent link: https://www.econbiz.de/10011389610
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The economic worth of product placement in prime-time television shows
Begy, Genevieve; Talwar, Vishal - In: International journal of market research : JMRS ; the … 58 (2016) 2, pp. 253-275
Persistent link: https://www.econbiz.de/10011472497
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Disclosing product placement in audiovisual media services : a practical and scientific perspective on the implementation of disclosures across the European Union
Spielvogel, Ines; Naderer, Brigitte; Matthes, Jörg - In: International journal of advertising : the review of … 40 (2021) 1, pp. 5-25
Persistent link: https://www.econbiz.de/10012498498
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The amazing race to India : prominence in reality television affects destination image and travel intentions
Tessitore, Tina; Pandelaere, Mario; Van Kerckhove, Anneleen - In: Tourism management : research, policies, practice 42 (2014), pp. 3-12
Persistent link: https://www.econbiz.de/10010354168
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Switching before the pitch : exploring television channel changing before the ads even start
Kent, Robert J. - In: Journal of marketing communications 19 (2013) 5, pp. 377-386
Persistent link: https://www.econbiz.de/10010227707