Employees are important assets of an organization in the current knowledge economy. Thus, the issue on their behavior should be more emphasized and discussed. This study researches how self-exploration/self-exploitation comes into being and their follow-up effect based on the...

Employees are important assets of an organization in the current knowledge economy. Thus, the issue on their behavior should be more emphasized and discussed. This study researches how self-exploration/self-exploitation comes into being and their follow-up effect based on the...

This research study aims to examine the association between cognitive destination image (CDI) attributes and tourist satisfaction. Data for the present research work was attained from a sample of tourists at Sisaket Fruit Festival/Thailand. Participants self-managed the questionnaires. A total...

Destination image and food image are the essences of tourists' destination selections. The purposes of this research were to study tourists' perception toward destination image and Thai food image as well as study the relationship between those two variables and the tourists' intention to...

Strategic brand management in sports marketing has tended to focus on the impact of team brand association on spectator loyalty; however, sports team managers may lack effective communication regarding their activities to increase loyalty. Very little research has been done on the direct and...