Ur Rehman, Fazal; Prokop, Viktor; Othman, Bestoon; … - In: Scientific papers of the University of Pardubice 30 (2022) 1, pp. 1-14
the shoppers at various shopping malls of fashion clothing brands at Kuala Lumpur and State Johor in Malaysia. The … effects on the buying behaviour of Malaysian consumers toward the fashion clothing brands. By contrast, we find negative … buying behaviour among Malaysian consumers towards the fashion clothing brands. In addition, this study has also assessed the …