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Brand and price : key signals when opening a franchise outlet
Calderon-Monge, Esther; Huerta-Zavala, Pilar - In: Journal of promotion management : JPM 21 (2015) 4, pp. 416-431
Persistent link: https://www.econbiz.de/10011433399
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Proposal of a method to identify recall ability and brand associations
Ueda, Masao - In: International journal of market research 63 (2021) 3, pp. 386-400
Persistent link: https://www.econbiz.de/10012521396
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"Extendibility of umbrella brands"
Dawar, Niraj - 1993
Persistent link: https://www.econbiz.de/10000869344
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Erfolgreiches Markenmanagement : vom Wert einer Marke, ihrer Stärkung und Erhaltung
Hauser, Ulrich (contributor) - 1997
Persistent link: https://www.econbiz.de/10000617778
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The evolution of brands : from signals of quality to storehouses of trust
Elliott, Richard (contributor) - 2009
Persistent link: https://www.econbiz.de/10003784479
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Rückwirkungen von Markentransfers auf die Muttermarke : Messmethoden und empirische Befunde
Kaufmann, Gwen - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003335975
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Bewertung von Markenlizenzierungspotenzialen : ein Modellentwurf als Entscheidungsgrundlage für die Vergabe von Markenlizenzen
Siebert, Sebastian - 2009
Persistent link: https://www.econbiz.de/10003920765
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Modeling the brand equity using structural equation modeling
Chandrasekhar, S.; Sinha, Chabi - In: Enhancing enterprise competitiveness : (marketing, …, (pp. 3-12). 2007
Persistent link: https://www.econbiz.de/10003676888
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Detecting free riders in collective brands through a hierarchical choice process
Nicolau, Juan L.; Más Ruiz, Francisco José - In: Journal of travel research : a quarterly publication of … 54 (2015) 3, pp. 288-301
Persistent link: https://www.econbiz.de/10010527090
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The dynamics of brand equity : a hedonic regression approach to the laser printer market
Auer, Ludwig von; Trede, Mark - 2010
The authors develop a dynamic approach to measuring the evolution of comparative brand premium, an important component … of brand equity. A comparative brand premium is defined as the pairwise price difference between two products being … identical in every respect but brand. The model is based on hedonic regressions and grounded in economic theory. In constrast to …
Persistent link: https://www.econbiz.de/10010356086