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Repeat-buying : facts, theory and application
Ehrenberg, Andrew S. C. - 1988 - New ed., rev
Persistent link: https://www.econbiz.de/10000742559
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Behavioral and management science in marketing
Davis, Harry L. (ed.); Silk, Alvin J. (contributor) - 1978
Persistent link: https://www.econbiz.de/10000049840
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Merktrouw terug op de marketingagenda!? : De Brand Watcher, een meetinstrument voor merktrouw
Sloot, Laurens M.; Bunt, Jan; Peelen, Ed - 1997
Persistent link: https://www.econbiz.de/10000962256
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Brand meaning and its creation in a cross-cultural context
First, Ivana - 2009
Persistent link: https://www.econbiz.de/10003889161
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Buyer attitudes and brand choice behavior
Day, George Sutherland - 1967
Persistent link: https://www.econbiz.de/10002061315
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Market segments and information flows in a new product introduction
Burger, Philip Clinton - 1968
Persistent link: https://www.econbiz.de/10001966240
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An exploration of in store brand commitment efforts implications for retailers and manufacturers
Verbeke, Willem J. M. I. (contributor) - 1998
Persistent link: https://www.econbiz.de/10000994371
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Psychologie der Marke : die Marke aus der Sicht des Verbrauchers
Sommer, Rudolf - 1998
Persistent link: https://www.econbiz.de/10012878017
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Perceived uncertainty and consumer characteristics in brand choice : investigation with durable and nondurable products
Möller, Kristian - 1979
Persistent link: https://www.econbiz.de/10013391630