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Econometrics of duopolistic games in prices and advertising : the case of the US soft drink industry
Gasmi, Farid - 1988
Persistent link: https://www.econbiz.de/10000811413
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Problems in marketing
Brown, Milton P.; Cardozo, Richard N.; Cunningham, Scott M. - 1968 - 4. ed
Persistent link: https://www.econbiz.de/10000554491
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Problems in marketing
Star, Steven H.; Davis, Nancy J.; Lovelock, Christopher H. - 1977 - 5. ed
Persistent link: https://www.econbiz.de/10000558267
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Welfare gains from advertising : the problem of regulation
Worcester, Dean A.; Nesse, Ronald - 1978
Persistent link: https://www.econbiz.de/10000626350
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Interkulturelle Werbung
Müller, Wendelin G. - 1997
Persistent link: https://www.econbiz.de/10000601080
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Dynamic management in marketing
Alexander, Ralph S.; Berg, Thomas L. - 1965 - 1. print
Persistent link: https://www.econbiz.de/10000608419
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Promises of the good life : social consequences of private marketing decisions
Sethi, S. Prakash - 1979
Persistent link: https://www.econbiz.de/10000317881
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Cases for analysis in marketing
Talarzyk, W. W.; Talarzyk, W. Wayne - 1977
Persistent link: https://www.econbiz.de/10000680448
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Structural changes in a complex system : a chaos-analytic study of a nonlinear advertising policy
Luhta, Irma - 1997
Persistent link: https://www.econbiz.de/10000632941
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Advertising at the point of purchase
1957
Persistent link: https://www.econbiz.de/10000674862