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How buyers evaluate product bundles: a model of anchoring and adjustment

Yadav, Manjit S. - In: Optimal bundling : marketing strategies for improving …, (pp. 209-235). 1999

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Resource advantage theory, resource based theory, and theory of multimarket competition : does multimarket rivalry restrain firms from leveraging resource advantages?

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Strategic marketing decision models for the pharmaceutical industry

Shankar, Venkatesh - In: Handbook of marketing decision models, (pp. 469-498). 2008

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Buyers' evaluations of mixed bundling strategies in price-promoted markets

Wuebker, Georg; Mahajan, Vijay; Yadav, Manjit S. - In: Optimal bundling : marketing strategies for improving …, (pp. 195-208). 1999

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Exploring salesperson turnover : a causal model

Sager, Jeffrey K. - In: Journal of business research : JBR 18 (1989) 4, pp. 303-326

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Legends in strategic marketing: Rajan Varadarajan

Varadarajan, Rajan - 2018

Volume 1. Strategic marketing and strategic management -- Volume 2. Strategic marketing and innovation -- Volume 3. Strategy and performance -- Volume 4. Inter-organizational cooperation and interactive marketing -- Volume 5. Environmental sustainability, innovations for and marketing in...

Persistent link: https://www.econbiz.de/10011791086

Key issues in multichannel customer management : current knowledge and future directions

Neslin, Scott A.; Shankar, Venkatesh - In: Journal of interactive marketing : a quarterly … 23 (2009) 1, pp. 70-81

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New product preannouncements and shareholder value : don't make promises you can't keep

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Efficient replenishment in the distribution channel

Yan, Dong; Shankar, Venkatesh; Dresner, Martin - In: Journal of retailing 83 (2007) 3, pp. 253-278

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