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Theorie
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Association of National Advertisers
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European journal of operational research : EJOR
298
Journal of productivity analysis
151
Omega : the international journal of management science
88
Journal of the Operational Research Society : OR
68
Journal of the Operational Research Society
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INFOR : information systems and operational research
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International journal of production research
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American journal of agricultural economics
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IMA journal of management mathematics
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Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
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OR spectrum : quantitative approaches in management
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Applied economics letters
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RAIRO / Operations research
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International journal of productivity and quality management : IJPQM
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Journal of modelling in management
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Working papers / University of Connecticut, Department of Economics
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Annals of operations research
10
Computational economics
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Data envelopment analysis in the service sector
10
Journal of industrial engineering international
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Springer eBook Collection / Business and Economics
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Europäische Hochschulschriften / 5
9
International Series in Operations Research & Management Science
9
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
9
Central European journal of operations research
8
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ECONIS (ZBW)
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EconStor
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USB Cologne (EcoSocSci)
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Marketingeffizienz : Messung und Steuerung mit der DEA - Konzept und Einsatz in der Praxis
Bauer, Hans H.
(
ed.
);
Staat, Matthias
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003233092
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2
Dynamisches Benchmarking : ein Verfahren auf Basis der Data Envelopment Analysis
Wilken, Robert
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515500
Saved in:
3
Dynamisches Benchmarking : ein Verfahren auf Basis der Data-Envelopment-Analysis
Wilken, Robert
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003423610
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4
Performance of efficiency measurement models : a study of brand advertising efficiency in the German car industry
Büschken, Joachim
-
2003
Persistent link: https://www.econbiz.de/10001740953
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5
Advertising at the point of purchase
1957
Persistent link: https://www.econbiz.de/10000674862
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6
Cost of conciseness in sponsored search auctions
Abrams, Zoë
;
Ghosh, Arpita
;
Vee, Erik
- In:
Internet and network economics : third international …
,
(pp. 326-334)
.
2007
Persistent link: https://www.econbiz.de/10003648893
Saved in:
7
Personalized ad delivery when ads fatigue : an approximation algorithm
Abrams, Zoë
;
Vee, Erik
- In:
Internet and network economics : third international …
,
(pp. 535-540)
.
2007
Persistent link: https://www.econbiz.de/10003649706
Saved in:
8
Pay-per-action model for online advertising
Mahdian, Mohammad
;
Tomak, Kerem
- In:
Internet and network economics : third international …
,
(pp. 549-557)
.
2007
Persistent link: https://www.econbiz.de/10003649710
Saved in:
9
Erfolgsfaktoren des Mobile Marketing
Haehnel, Kyriaki Carolin
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003836854
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10
A Cascade Model for externalities in sponsored search
Kempe, David
;
Mahdian, Mohammad
- In:
Internet and network economics : 4th international …
,
(pp. 585-596)
.
2008
Persistent link: https://www.econbiz.de/10003792870
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