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Foundations of media management -- Characteristics of media management -- Value-creation systems of media enterprises … -- Functions of media management -- Business models and value creation in the newspaper and magazine market 126 -- Business models … the Internet market -- International media management -- Integrated media conglomerates and cross-media -- Case Studies. …
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Machine generated contents note: l -- 1. Introduction: The Political Economy of the Company -- ANDREW GAMBLE, GAVIN KELLY, AND JOHN PARKINSON -- 2. The Politics of the Company -- ANDREW GAMBLE AND GAVIN KELLY -- 3. The Labour Party and the Company -- BEN CLIT, ANDREW GAMBLE, AND MICHAEL IIARRIS...
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