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Steiner, Winfried J.; Hruschka, Harald - In: Innovationen im sektoralen Marketing : Festschrift zum …, (pp. 163-181). 2005

Persistent link: https://www.econbiz.de/10002969643

Produktliniengestaltung mit genetischen Algorithmen

Steiner, Winfried J.; Hruschka, Harald - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 54 (2002) 7, pp. 575-601

Persistent link: https://www.econbiz.de/10001710097

Conjointanalyse-basierte Produkt(linien)gestaltung unter Berücksichtigung von Konkurrenzreaktionen

Steiner, Winfried J.; Hruschka, Harald - In: OR-Spektrum : quantitative approaches in management 22 (2000) 1, pp. 71-95

Persistent link: https://www.econbiz.de/10001535805

A Probabilistic One-Step Approach to the Optimal Product Line Design Problem Using Conjoint and Cost Data

Steiner, Winfried J.; Hruschka, Harald - 2010

Designing and pricing new products is one of the most critical activities for a firm, and it is well-known that taking into account consumer preferences for design decisions is essential for products later to be successful in a competitive environment (e.g., Urban and Hauser 1993). Consequently,...

Persistent link: https://www.econbiz.de/10014033607