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This paper shows that prices may be sticky when buyers must search to determine the current market price and there is uncertainty about the expected duration of cost changes. Specifically, during periods when costs, and hence prices are high, low valuation consumers optimally stop searching and...
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modernster Technik, Werbemittel schon im Vorfeld der Veröffentlichung in Bezug auf ihre Werbewirkung zu untersuchen. So können …
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This paper studies how the emergence of specialized communication media focused on both high quality contents and high quality advertised products, affects the functioning of a vertically differentiated market. To that end, we formulate a simultaneous game of pricing and targeted advertising...
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