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Marketing research : text and cases
Boyd, Harper W.; Westfall, Ralph - 1964 - 1. print
Persistent link: https://www.econbiz.de/10000674717
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Marketing strategy : a decision-focused approach
Walker, Orville C.; Boyd, Harper W.; Mullins, John W.; … - 2003 - 4. ed
Persistent link: https://www.econbiz.de/10001661425
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Marketing research : text and cases
Boyd, Harper W.; Westfall, Ralph - 1956 - 1. print
Persistent link: https://www.econbiz.de/10001503747
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Marketing management : a strategic, decision-making approach
Boyd, Harper W. (contributor) - 2002 - 4. ed.
Persistent link: https://www.econbiz.de/10001552043
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Marketing management : a strategic, decision-making approach
Mullins, John W.; Walker, Orville C.; Boyd, Harper W.; … - 2005 - 5. ed
Persistent link: https://www.econbiz.de/10001795505
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Marketing management : a strategic decision-making approach
Mullins, John W.; Walker, Orville C. - 2008 - 6. ed.
Persistent link: https://www.econbiz.de/10003344579
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Marketing strategy : planning and implementation
Walker, Orville C. - 1992
Persistent link: https://www.econbiz.de/10013481866