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Understanding voluntary intentions within the theories of self-determination and planned behavior
Li, Chunxiao; Wu, Yandan - In: Journal of nonprofit & public sector marketing 31 (2019) 4, pp. 378-389
Persistent link: https://www.econbiz.de/10012200031
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La curiosité du consommateur : synthèse bibliométrique et bibliographique
Beck, Marie - In: Recherche et applications en marketing : RAM 39 (2024) 2, pp. 59-101
Persistent link: https://www.econbiz.de/10014633062
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Motivation research and marketing management
Newman, Joseph William - 1957
Persistent link: https://www.econbiz.de/10000674516
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Micromotives and macrobehavior
Schelling, Thomas C. - 1978 - 1. ed.
Persistent link: https://www.econbiz.de/10000075213
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Optimal stimulation level theory and exploratory consumer behavior : an analysis of underlying structures across product categories
Helm, Roland; Landschulze, Sebastian - 2008
Persistent link: https://www.econbiz.de/10003716923
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Motivated consumer innovativeness : concept and measurement
Vandecasteele, Bert (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003787810
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The function of value in self-regulation
Fishbach, Ayelet - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 129-133
Persistent link: https://www.econbiz.de/10003860433
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Identity-based motivation : implications for action-readiness, procedural-readiness, and consumer behavior
Oyserman, Daphna - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 250-260
Persistent link: https://www.econbiz.de/10003883866
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Moderating effects within the elaboration likelihood model of information processing
Helm, Roland; Gehrer, Michael - 2006
Persistent link: https://www.econbiz.de/10003373720
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Optimal stimulation level theory, exploratory consumer behaviour and product adoption: an analysis of underlying structures across product categories
Helm, Roland; Landschulze, Sebastian - In: Review of managerial science 3 (2009) 1, pp. 41-73
Persistent link: https://www.econbiz.de/10003812801