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Theorie
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ECONIS (ZBW)
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1
Testing US advertising belief and attitude measures in France
Truong, Yann
;
McColl, Rod
;
Descubes, Irena
- In:
Journal of euromarketing
18
(
2009
)
1
,
pp. 35-46
Persistent link: https://www.econbiz.de/10003862185
Saved in:
2
Can environmental innovation be a conventional source of higher market valuation?
Truong, Yann
;
Berrone, Pascual
- In:
Journal of business research : JBR
142
(
2022
),
pp. 113-121
Persistent link: https://www.econbiz.de/10013168114
Saved in:
3
Opportunistic behaviors in green signaling : when do firms engage in symbolic green product preannouncement?
Truong, Yann
;
Pinkse, Jonatan
- In:
International journal of production economics
218
(
2019
),
pp. 287-296
Persistent link: https://www.econbiz.de/10012132822
Saved in:
4
Opportunity and innovation : synergy within an entrepreneurial approach to marketing
Simmons, Geoff
;
Thomas, Brychan
;
Packham, Gary
- In:
The international journal of entrepreneurship and innovation
10
(
2009
)
1
,
pp. 63-72
Persistent link: https://www.econbiz.de/10003823245
Saved in:
5
Rethinking models of technology adoption for Internet banking : the role of website features
Alhudaithy, Abdullatif I.
;
Kitchen, Philip J.
- In:
Journal of financial services marketing : JFSM
14
(
2009/10
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10003903424
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6
Financial resources and corporate reputation : toward common management principles for managing corporate reputation
Siano, Alfonso
;
Kitchen, Philip J.
;
Confetto, Maria Giovanna
- In:
Corporate communications : an international journal
15
(
2010
)
1
,
pp. 68-82
Persistent link: https://www.econbiz.de/10003943662
Saved in:
7
Marketing communications in a post-modern world
Kitchen, Philip J.
;
Proctor, Tony
- In:
Journal of business strategy
36
(
2015
)
5
,
pp. 34-42
Persistent link: https://www.econbiz.de/10011504054
Saved in:
8
The elaboration likelihood model : review, critique and research agenda
Kitchen, Philip J.
;
Kerr, Gayle
;
Schultz, Don E.
; …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2033-2050
Persistent link: https://www.econbiz.de/10010461813
Saved in:
9
Implications of globalization on customer relationship management
Kitchen, Philip J.
;
Shergill, Gurvinder S.
;
Eagle, Lynne C.
-
2000
Persistent link: https://www.econbiz.de/10001530930
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