We attempt to provide insights into how heterogeneity has been and can be addressed in choice modeling. In doing so, we deal with three topics: Models of heterogeneity. Methods of estimation and Substantive issues. In describing models we focus on discrete versus continuous representations of...

A common decision that organizations make is to prioritize and allocate resources to managers of competing new product projects. On successful completion of the projects, organizations often reward their project managers using a standardized incentive plan; that is, they reward the success of...

This paper examines frequency loyalty programs in an asymmetric duopoly market where one firm has more service locations than the other. We have analyzed the empirical data from a quasi-field experiment in a duopoly gasoline market where the larger firm initially started a full-scale loyalty...