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The influence of the philosophy of science on brand loyalty
Song, Sujin - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 167-181
Persistent link: https://www.econbiz.de/10011302915
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Repeat-buying : facts, theory and application
Ehrenberg, Andrew S. C. - 1988 - New ed., rev
Persistent link: https://www.econbiz.de/10000742559
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Markentreue, Wiederkauf- und Wechselverhalten
Tscheulin, Dieter K.; Helmig, Bernd - 1999
Persistent link: https://www.econbiz.de/10001404937
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Brand loyalty and generic competition
Wan, Yunyun - 2016
Persistent link: https://www.econbiz.de/10011554223
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Competitive product positioning and pricing under brand loyalty
Enström, Rickard; Ghosh, Subhadip - In: Indian economic review : biannual journal of the Delhi … 51 (2016) 1/2, pp. 69-81
Persistent link: https://www.econbiz.de/10011873034
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Fixed costs matter
Kamphorst, Jurjen; Mendys-Kamphorst, Ewa; Westbrock, Bastian - 2018
According to standard economic wisdom, fixed costs should not matter for pricing decisions. However, outside economics, it is widely accepted that firms need to increase their prices after a fixed cost rise. In this note, we show that a liquidity-constrained firm that maximizes lifetime profits...
Persistent link: https://www.econbiz.de/10011936060
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Four essays on modeling brand choice and brand loyalty
Silberhorn, Nadja - 2010
Persistent link: https://www.econbiz.de/10008654412
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Four essays on modeling brand choice and brand loyalty
Silberhorn, Nadja - 2010
Persistent link: https://www.econbiz.de/10008661952
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Modelling air carrier choices with a Segment Specific Cross Nested Logit model
Drabas, Tomasz; Wu, Cheng-lung - In: Journal of air transport management 32 (2013), pp. 8-16
Persistent link: https://www.econbiz.de/10010127372
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Finite Brand Loyalty and Equilibrium Price Promotions
Jing, Bing - 2008
The extant literature on price promotions typically assumes thatconsumers loyal to a brand never switch to a competing … brand, withShilony (1977) and Raju et al (1990) being exceptions. Extendingthe Narasimhan (1988) model, we allow loyal … reservation utility, brand strengthand switcher population. The type of equilibrium for high brand loyaltycorresponds to the one …
Persistent link: https://www.econbiz.de/10012769898