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Theorie
Consumer behaviour
81,922
Konsumentenverhalten
79,443
Theory
9,665
Brand management
9,483
Markenführung
9,435
Youth
9,217
Markenartikel
9,145
Relationship marketing
9,024
Beziehungsmarketing
8,994
Jugendliche
8,960
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8,103
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7,331
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7,312
USA
6,286
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5,830
Customer satisfaction
5,624
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5,526
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5,484
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5,472
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5,465
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4,904
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4,900
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4,600
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4,558
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4,548
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4,381
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4,379
Dienstleistungsqualität
4,333
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4,328
Werbewirkung
3,772
Advertising effects
3,722
Electronic Commerce
3,583
Verbraucherverhalten
3,579
Experiment
3,532
E-commerce
3,474
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3,259
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3,247
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3,218
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2,968
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2,884
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1,852
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5,352
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4,484
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11
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3,847
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1,999
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1,999
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1,840
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1,685
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927
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789
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589
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589
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276
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138
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138
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112
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48
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25
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14
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14
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Anderson, Simon P.
28
Hruschka, Harald
27
Huber, Frank
25
Kerschbamer, Rudolf
23
Inderst, Roman
22
Peitz, Martin
22
Sattler, Henrik
22
Bauer, Hans H.
21
Mullainathan, Sendhil
21
Sheth, Jagdish N.
20
Sutter, Matthias
20
Fishman, Arthur
19
Janssen, Maarten C. W.
19
Postlewaite, Andrew
19
Blundell, Richard W.
18
Hildebrandt, Lutz
18
Franses, Philip Hans
17
Herweg, Fabian
17
Matsushima, Noriaki
17
Vermeulen, Frederic
17
Dellaert, Benedict G. C.
16
Armstrong, Mark
15
Gierl, Heribert
15
Herrmann, Andreas
15
Moraga-González, José Luis
15
Samuelson, Larry
15
Boztuğ, Yasemin
14
Chen, Yongmin
14
Helm, Roland
14
Ikeda, Shinsuke
14
Nevo, Aviv
14
Palma, André de
14
Shy, Oz
14
Sommer, Martin
14
Thisse, Jacques-François
14
Zinman, Jonathan
14
Chiappori, Pierre-André
13
Decker, Reinhold
13
Esch, Franz-Rudolf
13
Gröppel-Klein, Andrea
13
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National Bureau of Economic Research
102
European University Institute / Department of Economics
9
INSEAD
9
Springer Fachmedien Wiesbaden
9
Fördergesellschaft Marketing an der Universität Augsburg
6
Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
American Marketing Association
5
Deutschland / Bundeswehr / Universität Hamburg
4
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
4
Center for Economic Research <Tilburg>
3
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
3
Umeå universitet
3
University of Waterloo / Department of Economics
3
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
2
Christian-Albrechts-Universität zu Kiel
2
Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
2
Edward Elgar Publishing
2
Erasmus Research Institute of Management
2
European Marketing Academy
2
Institut für Markt- und Distributionsforschung <Köln>
2
Institut für Weltwirtschaft
2
Instituto Valenciano de Investigaciones Económicas
2
International Association for Research in Economic Psychology
2
International Telecommunications Society
2
Maastricht Research School of Economics of Technology and Organizations
2
Macquarie University / Department of Business
2
Robert Schuman Centre for Advanced Studies
2
Shakai-Keizai-Kenkyūsho <Osaka>
2
Springer Gabler <Firma>
2
Umeå Universitet / Institutionen för Nationalekonomi
2
University of Cambridge / Department of Applied Economics
2
University of Cambridge / Faculty of Economics
2
University of Oxford / Institute of Economics and Statistics
2
University of Warwick / Department of Economics
2
Universität Mannheim
2
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
2
Université catholique de Louvain / Institut de recherches économiques et sociales <1941-1960>
2
Verlag Dr. Kovač
2
Verlag Franz Vahlen
2
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NBER working paper series
101
Working paper / National Bureau of Economic Research, Inc.
98
NBER Working Paper
90
Management science : journal of the Institute for Operations Research and the Management Sciences
80
Discussion paper / Centre for Economic Policy Research
79
Europäische Hochschulschriften / 5
64
International journal of industrial organization
63
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
61
Gabler Edition Wissenschaft
60
Journal of business research : JBR
60
Economics letters
59
European journal of operational research : EJOR
58
Journal of economic psychology : research in economic psychology and behavioral economics
57
SpringerLink / Bücher
54
Journal of economic behavior & organization : JEBO
53
Journal of retailing and consumer services
50
CESifo working papers
46
The American economic review
43
Discussion papers / CEPR
36
Discussion paper / Tinbergen Institute
34
Journal of economics
34
Operations research
34
Working paper
34
Applied economics
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Discussion paper
31
International journal of production economics
31
The Rand journal of economics
31
CESifo Working Paper
29
European economic review : EER
29
The journal of industrial economics
29
Discussion paper series / IZA
28
Journal of consumer research : JCR ; an interdisciplinary bimonthly
28
Economic inquiry : journal of the Western Economic Association International
27
Journal of marketing research : JMR
27
Manufacturing & service operations management : M & SOM
27
Faculty & research / Insead : working paper series
26
International journal of production research
26
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Source
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ECONIS (ZBW)
9,666
EconStor
162
USB Cologne (EcoSocSci)
18
OLC EcoSci
1
Showing
11
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11
When and how should retailers rationalize the size and duration of price discounts?
Weathers, Danny
;
Swain, Scott D.
;
Makienko, Igor
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2610-2618
Persistent link: https://www.econbiz.de/10011399623
Saved in:
12
Sales at a loss : who benefits?
Schlippenbach, Vanessa von
- In:
European review of agricultural economics : ERAE
42
(
2015
)
2
,
pp. 269-286
Persistent link: https://www.econbiz.de/10011279769
Saved in:
13
When less is better than more : just-below discount in tensile price promotions
Banerjee, Prantosh J.
;
Tripathi, Sanjeev
;
Sahay, Arvind
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 93-102
Persistent link: https://www.econbiz.de/10011528540
Saved in:
14
Managing price promotions within a product line
Sinitsyn, Maxim
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 304-318
Persistent link: https://www.econbiz.de/10011459522
Saved in:
15
Cause marketing effectiveness and the moderating role of price discounts
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Aspara, Jaakko
- In:
Journal of marketing
78
(
2014
)
6
,
pp. 120-142
Persistent link: https://www.econbiz.de/10010463448
Saved in:
16
Buyers' evaluations of mixed bundling strategies in price-promoted markets
Wuebker, Georg
;
Mahajan, Vijay
;
Yadav, Manjit S.
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 195-208)
.
1999
Persistent link: https://www.econbiz.de/10001425129
Saved in:
17
In search of the best bundle : hill-climbing consumers and the microdynamics of consumer choice
Kuhn, Peter Joseph
- In:
Pacific economic review
1
(
1996
)
3
,
pp. 191-214
Persistent link: https://www.econbiz.de/10001242720
Saved in:
18
Investigating in-store shoppers' response to price specials : a research methodology
Miranda, Mario J.
-
1997
Persistent link: https://www.econbiz.de/10000973804
Saved in:
19
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
20
Disproportionate redemption discounting : mental accounting of discounted credit
Cheng, Andong
;
Baskin, Ernest
- In:
Journal of business research : JBR
128
(
2021
),
pp. 156-163
Persistent link: https://www.econbiz.de/10012494449
Saved in:
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