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A decision-analysis approach to optimize marketing information-system configurations under uncertainty
Shankaranarayanan, Ganesan; Even, Adir; Berger, Paul D. - In: Journal of marketing analytics : JMA 3 (2015) 1, pp. 14-37
Persistent link: https://www.econbiz.de/10011380448
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Direct marketing management
Roberts, Mary Lou; Berger, Paul D. - 1999 - 2. ed
Persistent link: https://www.econbiz.de/10000682829
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Concave or S-shaped sales response to advertising : does it really matter? ; a mathematical model modifies conventional wisdom about ad budgeting
Berger, Paul D.; Weinberg, Bruce D. - In: Journal of advertising research 54 (2014) 4, pp. 388-392
Persistent link: https://www.econbiz.de/10010481195
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Managing the supply-side risks in supply chains : taxonomies, processes, and examples of decision-making modeling
Zeng, Amy Z.; Berger, Paul D.; Gerstenfeld, Arthur - In: Applications of supply chain management and e-commerce …, (pp. 141-160). 2005
Persistent link: https://www.econbiz.de/10002996686
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Optimizing time-limited price promotions
Hanna, Richard; Swain, Scott D.; Berger, Paul D. - In: Journal of marketing analytics : JMA 4 (2016) 2/3, pp. 77-92
Persistent link: https://www.econbiz.de/10011662831
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Direct marketing management
Roberts, Mary Lou - 1989
Persistent link: https://www.econbiz.de/10013474664