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Theorie
Consumer behaviour
81
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Relationship marketing
64
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42
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28
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English
33
German
16
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Leeflang, Peter
22
Fischer, Marc
17
Bauer, Hans H.
9
Verhoef, Peter C.
9
Wittink, Dick R.
6
Foekens, Eijte W.
3
Alsem, Karel Jan
2
Franses, Philip Hans
2
Hoekstra, Janita Cornelia
2
MacInturff, Yvonne
2
Mijatović, Grigorij M.
2
Wieringa, Jaap E.
2
Aalst, Marcel van
1
Andrews, Rick L.
1
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1
Boot, Tom
1
Currim, Imran S.
1
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1
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1
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1
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1
Herrmann, Andreas
1
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1
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1
Hunneman, Auke
1
Jong, Martijn de
1
Kahn, Alfred E.
1
Koerts, J.
1
Konus, Umut
1
Krafft, Manfred
1
Leeflang, P. S. H.
1
Liu, Huan
1
Lobschat, Lara
1
Naert, Philippe A.
1
Neslin, Scott
1
Peluso, Alessandro M.
1
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1
Pfahlert, Volker
1
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1
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Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
4
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3
Journal of business economics : JBE
3
Research report / Graduate School Research Institute Systems, Organisations and Management
3
ERIM report series research in management
2
International journal of forecasting
2
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2
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2
Schmalenbach business review : sbr
2
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2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
Applied economics
1
Arbeitspapier ... aus dem Forschungsprojekt Marketing und ökonomische Theorie / Johann-Wolfgang-Goethe-Universität Frankfurt am Main, Fachbereich Wirtschaftswissenschaften, Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Die Betriebswirtschaft : DBW
1
Fundamentals of marketing research ; Vol. 4
1
Gabler-Edition Wissenschaft / Schriftenreihe des Instituts für marktorientierte Unternehmen (IMU), Universität Mannheim
1
Handbook of marketing and finance
1
Handbook of marketing decision models
1
International series in quantitative marketing : ISQM
1
Journal für Betriebswirtschaft : management review quarterly
1
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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1
Journal of retailing
1
Marketing : journal of research and management
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Rotterdam Institute for Business Economic Studies
1
The nature and scope of marketing research
1
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ECONIS (ZBW)
49
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1
Building models for marketing decisions : past, present and future
Leeflang, Peter
-
2000
Persistent link: https://www.econbiz.de/10001505384
Saved in:
2
Modeling competitive responsiveness
Leeflang, Peter
- In:
Handbook of marketing decision models
,
(pp. 211-251)
.
2008
Persistent link: https://www.econbiz.de/10003755270
Saved in:
3
Modeling competitive reaction effects
Leeflang, Peter
- In:
Schmalenbach business review : sbr
60
(
2008
)
4
,
pp. 322-358
Persistent link: https://www.econbiz.de/10003762295
Saved in:
4
Asymmetric market share modeling with many competitive items using market level scanner data
Foekens, Eijte W.
;
Leeflang, Peter
;
Wittink, Dick R.
-
1992
Persistent link: https://www.econbiz.de/10000834438
Saved in:
5
Comparing scanner data with traditional store audit data
Foekens, Eijte W.
;
Leeflang, Peter
-
1991
Persistent link: https://www.econbiz.de/10000811282
Saved in:
6
The geometric dual lag model
Leeflang, Peter
;
Mijatović, Grigorij M.
-
1988
Persistent link: https://www.econbiz.de/10000761824
Saved in:
7
Building implementable marketing models
Naert, Philippe A.
;
Leeflang, Peter
-
1978
Persistent link: https://www.econbiz.de/10000049977
Saved in:
8
Building models for marketing decisions : past, present and future
Leeflang, Peter
;
Wittink, Dick R.
-
2009
Persistent link: https://www.econbiz.de/10003794765
Saved in:
9
Modeling market response : trends and developments
Leeflang, Peter
;
Hunneman, Auke
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 71-80
Persistent link: https://www.econbiz.de/10003976434
Saved in:
10
Building models for marketing decisions : past, present and future
Leeflang, Peter
;
Wittink, Dick R.
-
2007
Persistent link: https://www.econbiz.de/10003540557
Saved in:
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