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Interkulturelle Werbung
Müller, Wendelin G. - 1997
Persistent link: https://www.econbiz.de/10000601080
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Cultural dimensions at the individual level of analysis : the cultural orietations framework
Maznevski, Martha L.; Gomez, Carolina B.; DiStefano, … - 2008
Persistent link: https://www.econbiz.de/10003728813
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Cultural dimensions at the individual level of analysis : the cultural orientations framework
Maznevski, Martha L.; DiStefano, Joseph J.; Gomez, … - 2009
Persistent link: https://www.econbiz.de/10003824923
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Advertising in a competitive market : the role of product standards, customer learning, and switching costs
Anderson, Eric T.; Simester, Duncan - In: Journal of marketing research : JMR 50 (2013) 4, pp. 489-504
Persistent link: https://www.econbiz.de/10009786164
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Advertising, cross-cultural theories and Hofstede's cultural dimensions theory
Șahin, Emine - In: Public relations and advertising theories : concepts …, (pp. 359-383). 2018
Persistent link: https://www.econbiz.de/10011977796
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Misleading advertising and minimum quality standards
Hattori, Keisuke; Higashida, Keisaku - In: Information economics and policy : IEP 28 (2014), pp. 1-14
Persistent link: https://www.econbiz.de/10010492614
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Corporate environmental disclosure : an economic analysis
Orwat, Carsten - 2000
Persistent link: https://www.econbiz.de/10001481008
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Informative advertising and product match
Meurer, Michael J. - In: International journal of industrial organization 12 (1994) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10001155712
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An evolutionary overview of the joint researches on B2B marketing and COO effect
Costa de Melo Silva, Marcus Vinicius; Giraldi, Janaina … - In: Journal of management research 8 (2016) 4, pp. 1-8
Persistent link: https://www.econbiz.de/10011609024