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Estimating multiple-discrete choice models : an application to computerization returns
Hendel, Igal - In: The review of economic studies 66 (1999) 2, pp. 423-446
Persistent link: https://www.econbiz.de/10001395806
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Signaling green! : firm ESG signals in an interconnected environment that promote brand valuation
Lee, Michael T.; Raschke, Robyn L.; Krishen, Anjala S. - In: Journal of business research : JBR 138 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013197774
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Free-riding in products with positive network externalities : empirical evidence from a large mobile network
Belo, Rodrigo; Ferreira, Pedro - In: MIS quarterly 46 (2022) 1, pp. 401-430
Persistent link: https://www.econbiz.de/10013286233
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Influence mechanisms that leverage participation quality in a professional virtual community : the social-relationship perspective
Shih, Hung-Pin; Huang, Echo - In: Journal of global information management : an official … 23 (2015) 4, pp. 77-100
Persistent link: https://www.econbiz.de/10011420893
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Online but still not taking part? : investigating online participation divides in Germany
Lutz, Christoph - 2015
Millionen von Menschen weltweit beteiligen sich in verschiedenen Online-Kontexten und kreieren Inhalte auf Blogs, Wikis, persönlichen Seiten, in Online Communities oder auf sozialen Medien, wie Facebook und Twitter. Die Sozialwissenschaften untersuchen vermehrt die Formen, Treiber und Folgen...
Persistent link: https://www.econbiz.de/10011523884
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The impact of influencers' multi-SNS use on followers' behavioral intentions : an integration of cue consistency theory and social identity theory
Hsieh, Jung-Kuei - In: Journal of retailing and consumer services 74 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014342233
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A note on maximizing the spread of influence in social networks
Even-Dar, Eyal; Shapira, Asaf - In: Internet and network economics : third international …, (pp. 281-286). 2007
Persistent link: https://www.econbiz.de/10003648811
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Competitive influence maximization in social networks
Bharathi, Shishir; Kempe, David; Salek, Mahyar - In: Internet and network economics : third international …, (pp. 306-311). 2007
Persistent link: https://www.econbiz.de/10003648840
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Pricing strategies for viral marketing on social networks
Arthur, David; Motwani, Rajeev; Sharma, Aneesh; Xu, Ying - In: Internet and network economics : 5th international …, (pp. 101-112). 2009
Persistent link: https://www.econbiz.de/10003928115