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An exploration of customer val...
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1
Strategisches Pricing bei Banken : ein lebensphasenorientierter Gestaltungsansatz zur Steigerung des Kundenwerts
Caspar, Patrick
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003411497
Saved in:
2
A customer lifetime value model for the banking industry : a guide to marketing actions
Ekinci, Yeliz
;
Uray, Nimet
;
Ülengin, Füsun
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 761-784
Persistent link: https://www.econbiz.de/10010371622
Saved in:
3
Einsatz des Online-Bankings zur Steigerung des Kundenwerts
Lambrecht, Jan-Stefan
-
2005
Persistent link: https://www.econbiz.de/10003204117
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4
Der Einfluss des Vertriebskanales Online-Banking auf den
Kundenwert
Simon, Henrik
-
2005
Persistent link: https://www.econbiz.de/10002470534
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5
Ertragssteigerungen durch Kundenzufriedenheit und Kundenbindung : Möglichkeiten und Grenzen am Beispiel eines Kreditinstituts
Daniel, Jonathan
-
2001
-
1. [Aufl.]
Persistent link: https://www.econbiz.de/10001579783
Saved in:
6
3Cs method for firms' make-or-buy decisions : application in a large metal mechanical company
Reis, Luciana Paula
;
Fernandes, June Marques
;
Silva, …
- In:
International journal of business innovation and research
17
(
2018
)
4
,
pp. 494-515
Persistent link: https://www.econbiz.de/10011982358
Saved in:
7
Marketing and customer behaviour
Jenkins, John R. G.
-
1972
Persistent link: https://www.econbiz.de/10000666881
Saved in:
8
Models of customer value
Gupta, Sunil
;
Lehmann, Donald R.
- In:
Handbook of marketing decision models
,
(pp. 255-290)
.
2008
Persistent link: https://www.econbiz.de/10003755274
Saved in:
9
Modelling a CRM Markov chain process using system dynamics
Ip, Wai Cheung
;
Chen, Bocheng
;
Lau, Henry C. W.
;
Choy, …
- In:
International journal of value chain management : IJVCM
2
(
2008
)
4
,
pp. 420-435
Persistent link: https://www.econbiz.de/10003767409
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10
Phase-type distribution of customer relationship with Markovian response and marketing expenditure decision on the customer lifetime value
Ma, Ming
;
Li, Zehui
;
Chen, Jinyuan
- In:
European journal of operational research : EJOR
187
(
2008
)
1
,
pp. 313-326
Persistent link: https://www.econbiz.de/10003769207
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