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Venkat Ramaswamy : how value c...
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Theorie
Innovation
32
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17
Strategisches Management
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15
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15
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12
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Ramaswamy, Venkatram
10
Cohen, Steven H.
4
DeSarbo, Wayne S.
3
Leavy, Brian
2
Anderson, Eugene
1
Bijmolt, Tammo H.A.
1
Chakrabarti, Avik
1
Cohen, Steven
1
DeSarbo, Wayne
1
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Conjoint measurement : methods and applications
3
Strategy & leadership : a publication of Strategic Leadership Forum
2
Conjoint measurement : methods and applications ; with 91 tables
1
Journal of institutional and theoretical economics : JITE
1
Marketing Science Institute Technical Working Paper, Report
1
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ECONIS (ZBW)
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1
CRISP: Customer Response-Based Iterative Segmentation Procedures for response modeling in direct marketing
DeSarbo, Wayne
;
Ramaswamy, Venkatram
-
1994
Persistent link: https://www.econbiz.de/10000886776
Saved in:
2
Latent class models for conjoint analysis
Ramaswamy, Venkatram
;
Cohen, Steven H.
- In:
Conjoint measurement : methods and applications
,
(pp. 295-319)
.
2007
Persistent link: https://www.econbiz.de/10003544666
Saved in:
3
Latent class models for conjoint analysis
Ramaswamy, Venkatram
;
Cohen, Steven H.
- In:
Conjoint measurement : methods and applications
,
(pp. 415-446)
.
2001
Persistent link: https://www.econbiz.de/10001690282
Saved in:
4
Latent class models for conjoint analysis
Ramaswamy, Venkatram
;
Cohen, Steven H.
- In:
Conjoint measurement : methods and applications
,
(pp. 361-392)
.
1999
Persistent link: https://www.econbiz.de/10001444734
Saved in:
5
On the role of social asset specificity in the channel integration decision
Majumdar, Sumit Kumar
- In:
Journal of institutional and theoretical economics : JITE
150
(
1994
)
2
,
pp. 375-400
Persistent link: https://www.econbiz.de/10001163434
Saved in:
6
Embracing co-creation thinking in economics
Chakrabarti, Avik
;
Ramaswamy, Venkatram
-
2013
Persistent link: https://www.econbiz.de/10010212569
Saved in:
7
Managing the risks that go with high-impact strategies in uncertain markets
Leavy, Brian
- In:
Strategy & leadership : a publication of Strategic …
35
(
2007
)
4
,
pp. 43-46
Persistent link: https://www.econbiz.de/10003508138
Saved in:
8
Jeffrey Pfeffer : stop selling leadership malarkey
Pfeffer, Jeffrey
(
interviewee
);
Leavy, Brian
(
interviewer
)
- In:
Strategy & leadership : a publication of Strategic …
44
(
2016
)
2
,
pp. 3-9
Persistent link: https://www.econbiz.de/10011530445
Saved in:
9
Latent class models for conjoint analysis
Ramaswamy, Venkatram
;
Cohen, Steven H.
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 441-472)
.
2003
Persistent link: https://www.econbiz.de/10001998104
Saved in:
10
Deriving Joint Space Maps of Bundle Compositions and Market Segments : An Application to New Product Options
DeSarbo, Wayne S.
-
2016
Persistent link: https://www.econbiz.de/10012989667
Saved in:
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