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~subject:"Theorie"
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Steenkamp, Jan-Benedict E. M.
10
Dekimpe, Marnik G.
4
Geyskens, Inge
4
Gielens, Katrijn
3
Deleersnyder, Barbara
2
Wittink, Dick R.
2
Baumgartner, Hans
1
Ewijk, Bernadette J. van
1
Gijsbrechts, Els
1
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Hofstede, Frenkel ter
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Maydeu-Olivares, Albert
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De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
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Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
European review of agricultural economics : ERAE
1
Faculteit der Economische en Toegepaste Economische Wetenschappen
1
Fundamentals of marketing research ; Vol. 6
1
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1
Mixture model analysis of complex samples
Wedel, Michel
;
Hofstede, Frenkel ter
;
Steenkamp, …
-
1997
Persistent link: https://www.econbiz.de/10000966809
Saved in:
2
Assessing measurement invariance through multi-sample structural equation modeling
Steenkamp, Jan-Benedict E. M.
- In:
Die Kausalanalyse : ein Instrument der empirischen …
,
(pp. 399-426)
.
1998
Persistent link: https://www.econbiz.de/10001299875
Saved in:
3
Consumers' variety seeking tendency with respect to foods : measurement and managerial implications
Trijp, Hans van
- In:
European review of agricultural economics : ERAE
19
(
1992
)
2
,
pp. 181-195
Persistent link: https://www.econbiz.de/10001120711
Saved in:
4
The metric quality of full-profile judgments and the number-of-attribute-levels effect in conjoint analysis
Steenkamp, Jan-Benedict E. M.
- In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
3
,
pp. 275-286
Persistent link: https://www.econbiz.de/10001163882
Saved in:
5
The relationship between price and quality in the marketplace
Steenkamp, Jan-Benedict E. M.
- In:
De economist : Netherlands economic review ; quarterly …
136
(
1988
)
4
,
pp. 491-507
Persistent link: https://www.econbiz.de/10001056042
Saved in:
6
A review and meta-analysis of country-of-origin research
Verlegh, Peeter W. J.
;
Steenkamp, Jan-Benedict E. M.
- In:
Journal of economic psychology : research in economic …
20
(
1999
)
5
,
pp. 521-546
Persistent link: https://www.econbiz.de/10001443961
Saved in:
7
Measuring short- and long-run promotional effectiveness on scanner data using persistence modeling
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
;
Nijs, Vincent R.
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828619
Saved in:
8
The metric quality of full-profile judgments and the number-of-attribute-levels effect in conjoint analysis
Steenkamp, Jan-Benedict E. M.
;
Wittink, Dick R.
-
2007
Persistent link: https://www.econbiz.de/10003541608
Saved in:
9
An updated paradigm for evaluating measurement invariance incorporating common method variance and its assessment
Steenkamp, Jan-Benedict E. M.
;
Maydeu-Olivares, Albert
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 5-29
Persistent link: https://www.econbiz.de/10012434066
Saved in:
10
The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
Saved in:
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