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Theorie
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Mukherjee, Arijit
54
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23
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Kind, Hans Jarle
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19
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19
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Peitz, Martin
19
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19
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16
Rudanko, Leena
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15
Fishman, Arthur
15
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Herrmann, Andreas
15
Samuelson, Larry
15
Sen, Debapriya
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Shy, Oz
15
Tirole, Jean
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Aoki, Reiko
14
Boztuğ, Yasemin
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Helm, Roland
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Ikeda, Shinsuke
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NBER working paper series
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98
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International journal of industrial organization
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Economics letters
75
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62
Journal of business research : JBR
59
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Gabler Edition Wissenschaft
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of economic behavior & organization : JEBO
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Journal of retailing and consumer services
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SpringerLink / Bücher
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Journal of economics
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The American economic review
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37
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36
International journal of production economics
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Operations research
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The Manchester School
33
The Rand journal of economics
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
CESifo Working Paper
31
The journal of industrial economics
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Applied economics
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Economic modelling
30
Journal of marketing research : JMR
29
European economic review : EER
28
International journal of production research
28
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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American journal of agricultural economics
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CESifo Working Paper Series
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ECONIS (ZBW)
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EconStor
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OLC EcoSci
1
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Warenprobenwirkung : verhaltenswissenschaftliche Erklärung unter Berücksichtigung einer Käufertypologisierung /Michaela Ludl
Ludl, Michaela
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003498810
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2
Smart customers and retail promotions : empirical evidence and supply chain implications
Freiheit, Julia
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001598070
Saved in:
3
Verbraucherspezifische Promotionwirkungen
Görtz, Gunnar
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515276
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4
Kaufakzeleration bei konsumentengerichteter Verkaufsförderung
Lutzky, Christian
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515594
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5
Verbraucherspezifische Promotionwirkungen
Görtz, Gunnar
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003280476
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6
Kaufakzeleration bei konsumentengerichteter Verkaufsförderung
Lutzky, Christian
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003438982
Saved in:
7
Why do stores double coupons?
Allen, Beth Elaine
-
1991
-
Rev
Persistent link: https://www.econbiz.de/10000813069
Saved in:
8
Dynamische Aspekte im Kaufverhalten : die Determinanten von Kaufzeitpunkt, Marken- und Mengenwahl
Ebling, Christine
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003754544
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9
The effects of price discount and product complementarity on consumer evaluations of bundle components
Sheng, Shibin
;
Parker, Andrew M.
;
Nakamoto, Kent
- In:
Journal of marketing theory and practice
15
(
2007
)
1
,
pp. 53-64
Persistent link: https://www.econbiz.de/10003743283
Saved in:
10
Try it, you will like it : does consumer learning lead to competitive price promotions?
Freimer, Marshall
;
Horsky, Dan
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
5
,
pp. 796-810
Persistent link: https://www.econbiz.de/10003780114
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