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presents a conceptual research model that is grounded in means-end theory. It connects customer value hierarchy to customer …
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behavior and the attitude depends on the individual's values. The model is based on the Schwartz theory of human values, which … Werte-Theorie von Schwartz, die in der Sozialpsychologie sehr bedeutend ist. Werte sind wünschenswerte, transsituationale …
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