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Theorie
Brand management
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Journal of business research : JBR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
;
Leone, Robert P.
-
2011
-
10. ed., international student vers.
Persistent link: https://www.econbiz.de/10003918332
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2
Uncertainty, experience and the "winner's" curse' in OCS lease bidding
Gilley, Otis W.
- In:
Management science : journal of the Institute for …
32
(
1986
)
6
,
pp. 673-682
Persistent link: https://www.econbiz.de/10001017819
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3
Measuring market response to price changes : a classification approach
Mulhern, Francis J.
- In:
Journal of business research : JBR
33
(
1995
)
3
,
pp. 197-205
Persistent link: https://www.econbiz.de/10001183942
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Marketing research
Aaker, David A.
;
Kumar, V.
;
Leone, Robert P.
;
Day, George S.
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2013
-
11. ed
Persistent link: https://www.econbiz.de/10009634514
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5
Marketing research
Kumar, V.
;
Leone, Robert P.
;
Aaker, David A.
;
Day, George S.
-
2019
-
Thirteenth edition
Persistent link: https://www.econbiz.de/10011878503
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