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Theorie
Kundenwert
2,463
Customer value
2,462
Beziehungsmarketing
1,478
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1,478
Consumer behaviour
638
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638
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Bauer, Hans H.
9
Günter, Bernd
8
Hammerschmidt, Maik
8
Helm, Sabrina
8
Fader, Peter
4
Croux, Christophe
3
Ekinci, Yeliz
3
Glady, Nicolas
3
Heidemann, Julia
3
Huber, Frank
3
Kumar, V.
3
Matzler, Kurt
3
Schroeder, Nina
3
Uray, Nimet
3
Vollhardt, Kai
3
Wünschmann, Stefan
3
Audzeyeva, Alena
2
Banabakova, V.
2
Bayón, Tomás
2
Bonfrer, Andre
2
Bradlow, Eric T.
2
DeSarbo, Wayne S.
2
Diller, Hermann
2
Drèze, Xavier
2
Dzienziol, Jochen
2
Eggert, Andreas
2
Friederichs-Schmidt, Silke
2
Georgiev, Marin
2
Giloth, Mathias
2
Gneiser, Martin Sebastian
2
Henseler, Jörg
2
Hundacker, Stefan
2
Jain, Dipak C.
2
Keppler, Thomas
2
Krafft, Manfred
2
Lemmens, Aurélie
2
Lianos, Gerasimos
2
Mattmüller, Roland
2
Meier, Roland
2
Müller, Stefan
2
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Fachhochschule Reutlingen / European School of Business
1
Svenska Handelshögskolan <Helsinki>
1
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Gabler Edition Wissenschaft
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
SpringerLink / Bücher
5
Springer eBook Collection / Business and Economics
4
Dienstleistungscontrolling
3
European journal of operational research : EJOR
3
Handbook of research on customer equity in marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
3
Arbeitspapier / IMMF, Institut für Marketing-Management und -Forschung e.V. an der European Business School, Universität Schloß Reichartshausen
2
Beiträge zum wertorientierten Kundenbeziehungsmanagement
2
Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Marketing theory
2
Operational research : an international journal
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Schriften zu Marketing und Management
2
Schriften zum europäischen Management
2
Unternehmensbewertung und Basel II in kleinen und mittleren Unternehmen
2
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
2
Working paper / International University in Germany, School of Business Administration
2
Yearbook of marketing and consumer research
2
Academy of Management perspectives : AMP
1
Arbeitspapier / HHL, Leipzig Graduate School of Management
1
AutoUni-Skriptenreihe
1
Bankenmanagement : erfolgreiches Banking in Konsolidierung und Turnaround
1
Benchmarking : an international journal ; BIJ
1
Berichte aus der Betriebswirtschaft
1
Berichte aus der Statistik
1
Betriebswirtschaftliche Studien
1
BiTS-Forschung
1
Business valuation review : the quarterly journal of the Business Valuation Committee of the American Society of Appraisers
1
Cogent economics & finance
1
Computational Management Science : CMS
1
Controlling zwischen Shareholder Value und Stakeholder Value : neue Anforderungen, Konzepte und Instrumente
1
Creating and managing superior customer value
1
Cu - Hi
1
Customer Relationship Management im Handel : Strategien, Konzepte, Erfahrungen
1
DERAP Arbeidsnotater, Chr. Michelsens Institutt
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ECONIS (ZBW)
221
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1
To whom, when, and how much to discount? : a constrained optimization of customized temporal discounts
Johnson, Joseph
;
Tellis, Gerard J.
;
Ip, Edward H.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 361-373
Persistent link: https://www.econbiz.de/10010226488
Saved in:
2
Pandemic risk management : resources contingency planning and allocation
Chen, Xiaowei
;
Chong, Wing Fung
;
Feng, Runhuan
;
Zhang, …
- In:
Insurance / Mathematics & economics
101
(
2021
)
2
,
pp. 359-383
Persistent link: https://www.econbiz.de/10012793932
Saved in:
3
European economic integration and comparative advantages
Boglioni, Michele
;
Zambelli, Stefano
- In:
Journal of economic surveys
31
(
2017
)
4
,
pp. 1011-1034
Persistent link: https://www.econbiz.de/10011895464
Saved in:
4
Cenological measurement of productive efficiency
Kuzminov, A. N.
;
Dzhukha, V. M.
;
Ternovsky, O. A.
; …
- In:
European research studies
21
(
2018
)
2
,
pp. 27-36
Persistent link: https://www.econbiz.de/10012220986
Saved in:
5
Empirically testable sources and implications of clumpiness
Zhang, Yao
;
Bradlow, Eric T.
;
Small, Dylan S.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 215-217
Persistent link: https://www.econbiz.de/10010515905
Saved in:
6
Using customer lifetime value to plan optimal promotions
Ekinci, Yeliz
;
Ulengin, Füsum
;
Uray, Nimet
- In:
The service industries journal
34
(
2014
)
2
,
pp. 103-122
Persistent link: https://www.econbiz.de/10010257795
Saved in:
7
The role of time-varying contextual factors in latent Attrition models for customer base analysis
Bachmann, Patrick
;
Meierer, Markus
;
Näf, Jeffrey
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 783-809
Persistent link: https://www.econbiz.de/10012623449
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8
A cross-cohort changepoint model for customer-base analysis
Gopalakrishnan, Arun
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 195-213
Persistent link: https://www.econbiz.de/10011672435
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9
A numerical approach to the customer lifetime value
Bayanjargal, Darkhijav
;
Davaasuren, Batsukh
;
Enkhbat, …
- In:
Inventi impact: retailing & consumer services
(
2018
)
4
,
pp. 234-240
Persistent link: https://www.econbiz.de/10012130323
Saved in:
10
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
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