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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
Wind, Yoram (ed.); Green, Paul E. (honouree) - 2004
Persistent link: https://www.econbiz.de/10013391457
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Multidimensional scaling : concepts and applications
Green, Paul E. - 1989
Persistent link: https://www.econbiz.de/10000761594
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Multiattribute decisions in marketing : a measurement approach
Green, Paul E.; Wind, Yoram - 1973
Persistent link: https://www.econbiz.de/10000055706
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On the robustness of multidimensional scaling techniques
Green, Paul E. - 2007
Persistent link: https://www.econbiz.de/10003541511
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Hybrid models for conjoint analysis : an expository review
Green, Paul E. - 2007
Persistent link: https://www.econbiz.de/10003541525
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Segmenting markets with conjoint analysis
Green, Paul E.; Krieger, Abba M. - 2007
Persistent link: https://www.econbiz.de/10003541527
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Conjoint analysis in consumer research : issues and outlook
Green, Paul E.; Srinivasan, V. - 2007
Persistent link: https://www.econbiz.de/10003541532
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Conjoint analysis in marketing : new developments with implications for research and practice
Green, Paul E.; Srinivasan, V. - 2007
Persistent link: https://www.econbiz.de/10003541534
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Adaptive conjoint analysis versus self-explicated models : some empirical results
Agarwal, Manoj Kumar; Green, Paul E. - 2007
Persistent link: https://www.econbiz.de/10003541549
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Individualized hybrid models for conjoint analysis
Green, Paul E. - In: Management science : journal of the Institute for … 42 (1996) 6, pp. 850-867
Persistent link: https://www.econbiz.de/10001205741