It is well established in the literature that customer retention is at least as important as customer acquisition, especially in the freemium-based virtual economy, in which individuals are connected by multi-relational social networks, such as the “friendships” and “guilds” (virtual...

Soziale Interaktionen haben einen wesentlichen Einfluss auf die von Konsumenten präferierten Marken, ihre Kaufentscheidungen, auf die empfundenen Emotionen während des Kaufprozesses sowie zukünftige Konsumabsichten. Gleichwohl beschränken sich diese Interaktionen nicht nur auf die reale...

The digital era has permitted rapid transfer of peer knowledge regarding products and services. In the present research, we explore the value of specific types of word-of-mouth information (numeric ratings and text commentary) for improving forecasts of consumption enjoyment. We present an...

We examine how word-of-mouth learning may lead to uniform and possibly inefficient actions in finite time among a network of agents. In our model, agents are identically informed a priori and observe network neighbors’ actions as well as the payoffs of some or all of those actions (a...