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~subject:"Theorie"
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Theorie
Consumer behaviour
83,815
Konsumentenverhalten
81,365
Electronic Commerce
23,499
E-commerce
21,111
Bibliometrics
20,547
Bibliometrie
20,429
Online-Marketing
13,268
Internet marketing
13,152
Theory
12,057
Online-Handel
11,496
Online retailing
11,450
Relationship marketing
11,229
Beziehungsmarketing
11,205
Social Web
10,148
Social web
10,139
Brand management
8,584
Markenführung
8,548
USA
7,685
United States
7,375
Deutschland
7,181
Brand image
7,176
Markenimage
7,142
Internet
6,746
Customer satisfaction
6,650
Germany
6,644
Kundenzufriedenheit
6,492
Service quality
5,519
Dienstleistungsqualität
5,477
Einzelhandel
5,302
Retail trade
5,203
Viral marketing
4,931
Virales Marketing
4,911
Werbewirkung
4,817
Advertising effects
4,768
Brand
4,548
Markenartikel
4,537
Welt
4,513
World
4,472
Advertising
4,202
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Free
3,337
Undetermined
2,393
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Book / Working Paper
6,457
Article
5,744
Journal
15
Database
2
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All
Article in journal
4,608
Aufsatz in Zeitschrift
4,608
Graue Literatur
2,300
Non-commercial literature
2,300
Working Paper
2,031
Arbeitspapier
1,885
Hochschulschrift
1,162
Aufsatz im Buch
1,061
Book section
1,061
Thesis
996
Bibliografie enthalten
291
Bibliography included
291
Collection of articles of several authors
276
Sammelwerk
276
Aufsatzsammlung
176
Lehrbuch
172
Textbook
154
Collection of articles written by one author
118
Sammlung
118
Konferenzschrift
111
Conference proceedings
69
Case study
63
Fallstudie
63
Systematic review
51
Übersichtsarbeit
51
Conference paper
39
Konferenzbeitrag
39
Glossar enthalten
34
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34
Handbook
28
Handbuch
28
Reprint
28
Festschrift
20
Mehrbändiges Werk
20
Multi-volume publication
20
Bibliografie
15
Forschungsbericht
15
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13
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13
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11
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English
9,976
German
2,088
French
90
Polish
32
Spanish
22
Italian
19
Undetermined
7
Portuguese
5
Dutch
4
Norwegian
4
Hungarian
3
Romanian
2
Russian
2
Swedish
2
Czech
1
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Author
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Anderson, Simon P.
32
Peitz, Martin
32
Bauer, Hans H.
27
Huber, Frank
26
Hruschka, Harald
25
Kerschbamer, Rudolf
23
Mullainathan, Sendhil
21
Bergemann, Dirk
20
Blundell, Richard W.
20
Sheth, Jagdish N.
20
Hildebrandt, Lutz
19
Inderst, Roman
19
Janssen, Maarten C. W.
19
Postlewaite, Andrew
19
Sutter, Matthias
18
Herweg, Fabian
17
Matsushima, Noriaki
17
Ockenfels, Axel
17
Swoboda, Bernhard
17
Vermeulen, Frederic
17
Dellaert, Benedict G. C.
16
Helm, Roland
16
Samuelson, Larry
16
Shy, Oz
16
Armstrong, Mark
15
Fishman, Arthur
15
Gierl, Heribert
15
Herrmann, Andreas
15
Karle, Heiko
15
Moraga-González, José Luis
15
Nevo, Aviv
15
Bandulet, Martin
14
Boztuğ, Yasemin
14
Eliaz, Kfir
14
Gans, Joshua
14
Ikeda, Shinsuke
14
Morasch, Karl
14
Palma, André de
14
Sommer, Martin
14
Spiegler, Ran
14
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Institution
All
National Bureau of Economic Research
112
Springer Fachmedien Wiesbaden
13
INSEAD
10
IGI Global
7
European University Institute / Department of Economics
6
American Marketing Association
5
Universitat Pompeu Fabra / Departament d'Economia i Empresa
5
Deutschland / Bundeswehr / Universität Hamburg
4
Edward Elgar Publishing
4
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
4
Verlag Franz Vahlen
4
De Gruyter Oldenbourg
3
Fördergesellschaft Marketing an der Universität Augsburg
3
Institut für Weltwirtschaft
3
International Telecommunications Society
3
OECD
3
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
Springer Gabler <Firma>
3
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
3
Universität Augsburg / Institut für Volkswirtschaftslehre
3
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
2
Center for Economic Research <Tilburg>
2
Christian-Albrechts-Universität zu Kiel
2
Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
2
Ekonomiska forskningsinstitutet <Stockholm>
2
Eric Cuvillier <Firma>
2
European Communication Council
2
European Marketing Academy
2
Forschungszentrum Jülich / Zentralbibliothek
2
Friedrich-Schiller-Universität Jena
2
Institut für Markt- und Distributionsforschung <Köln>
2
Instituto Valenciano de Investigaciones Económicas
2
Instituttet for Industriøkonomi og Virksomhedsstrategi <Kopenhagen>
2
International Association for Research in Economic Psychology
2
Maastricht Research School of Economics of Technology and Organizations
2
Manchester Metropolitan University
2
Robert Schuman Centre for Advanced Studies
2
Shakai-Keizai-Kenkyūsho <Osaka>
2
Social Systems Research Institute
2
Springer-Verlag GmbH
2
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Published in...
All
NBER working paper series
111
Working paper / National Bureau of Economic Research, Inc.
101
NBER Working Paper
95
European journal of operational research : EJOR
92
Discussion paper / Centre for Economic Policy Research
87
Management science : journal of the Institute for Operations Research and the Management Sciences
85
Gabler Edition Wissenschaft
79
International journal of industrial organization
75
SpringerLink / Bücher
75
Europäische Hochschulschriften / 5
66
Economics letters
63
Journal of economic behavior & organization : JEBO
59
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
Journal of business research : JBR
56
Journal of economic psychology : research in economic psychology and behavioral economics
56
CESifo working papers
55
Journal of retailing and consumer services
53
Discussion papers / CEPR
45
The American economic review
45
Operations research
43
Springer eBook Collection / Business and Economics
43
International journal of production economics
42
Working paper
40
International journal of production research
38
Discussion paper
37
Discussion paper / Tinbergen Institute
36
The Rand journal of economics
35
Journal of economics
34
Information systems research : ISR
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Applied economics
31
The journal of industrial economics
30
CESifo Working Paper
28
European economic review : EER
28
Journal of consumer research : JCR ; an interdisciplinary bimonthly
28
Manufacturing & service operations management : M & SOM
28
Omega : the international journal of management science
27
American economic journal : a journal of the American Economic Association
26
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Source
All
ECONIS (ZBW)
12,051
EconStor
151
USB Cologne (EcoSocSci)
14
OLC EcoSci
2
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1
Information sharing through digital consumer technologies: individual motivations, costs, and personality determinants - a series of essays
Ouardi, Yannick
-
2016
Persistent link: https://www.econbiz.de/10011492107
Saved in:
2
Information and online reviews
Loginova, Oksana
;
Mantovani, Andrea
-
2015
Persistent link: https://www.econbiz.de/10011313667
Saved in:
3
Providing consistent opinions from online reviews : a heuristic stepwise optimization approach
Zhang, Zunqiang
;
Chen, George Guo-Qiang
;
Zhang, Jin
; …
- In:
INFORMS journal on computing : JOC
28
(
2016
)
2
,
pp. 236-250
Persistent link: https://www.econbiz.de/10011489277
Saved in:
4
Effects of individual differences on the use of consumer information systems - a series of essays
Goyal, Tarun
-
2016
Persistent link: https://www.econbiz.de/10011492106
Saved in:
5
Product fit uncertainty in online markets : nature, effects, and antecedents
Hong, Yili
;
Pavlou, Paul A.
- In:
Information systems research : ISR
25
(
2014
)
2
,
pp. 328-344
Persistent link: https://www.econbiz.de/10010393279
Saved in:
6
Double learning or double blinding : an investigation of vendor private information acquisition and consumer learning via online reviews
Hu, Nan
;
Dow, Kevin E.
;
Chong, Alain Yee Loong
;
Liu, Ling
- In:
Big data analytics in operations and supply chain management
,
(pp. 213-234)
.
2018
Persistent link: https://www.econbiz.de/10011965410
Saved in:
7
Domino effect of parasocial interaction : of vicarious expression, electronic word-of-mouth, and bandwagon effect in online shopping
Nadroo, Zeeshan Majeed
;
Lim, Weng Marc
;
Naqshbandi, …
- In:
Journal of retailing and consumer services
78
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10015085017
Saved in:
8
The signaling and reputational effects of customer ratings on hotel revenues : evidence from TripAdvisor
Sayfuddin, A. T. M.
;
Chen, Yong
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013327968
Saved in:
9
Information acquisition during online decision making : a model-based exploration using eye-tracking data
Shi, Savannah Wei
;
Wedel, Michel
;
Pieters, F. G. M. Rik
- In:
Management science : journal of the Institute for …
59
(
2013
)
5
,
pp. 1009-1026
Persistent link: https://www.econbiz.de/10009751217
Saved in:
10
Multiple factor hierarchical clustering algorithm for large scale web page and search engine clickstream data
Kou, Gang
;
Lou, Chunwei
-
2012
Persistent link: https://www.econbiz.de/10009625152
Saved in:
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