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Theorie
Consumer behaviour
83,520
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81,070
Relationship marketing
26,350
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25,675
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10,975
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8,320
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8,115
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3,925
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Homburg, Christian
48
Bruhn, Manfred
46
Huber, Frank
40
Bauer, Hans H.
33
Herrmann, Andreas
33
Anderson, Simon P.
30
Hruschka, Harald
25
Kerschbamer, Rudolf
23
Mullainathan, Sendhil
21
Piller, Frank T.
21
Rudanko, Leena
20
Sheth, Jagdish N.
20
Blundell, Richard W.
19
Inderst, Roman
19
Janssen, Maarten C. W.
19
Peitz, Martin
19
Postlewaite, Andrew
19
Stauss, Bernd
19
Helm, Roland
18
Hildebrandt, Lutz
18
Moraga-González, José Luis
18
Sutter, Matthias
18
Ahlert, Dieter
17
Gierl, Heribert
17
Herweg, Fabian
17
Matsushima, Noriaki
17
Reichwald, Ralf
17
Vermeulen, Frederic
17
Benkenstein, Martin
16
Dellaert, Benedict G. C.
16
Hennig-Thurau, Thorsten
16
Swoboda, Bernhard
16
Armstrong, Mark
15
Fishman, Arthur
15
Günter, Bernd
15
Helm, Sabrina
15
Samuelson, Larry
15
Shy, Oz
15
Albers, Sönke
14
Boztuğ, Yasemin
14
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National Bureau of Economic Research
98
INSEAD
10
Springer Fachmedien Wiesbaden
9
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6
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6
American Marketing Association
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Universitat Pompeu Fabra / Departament d'Economia i Empresa
5
Deutschland / Bundeswehr / Universität Hamburg
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Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
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Instituto Valenciano de Investigaciones Económicas
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Maastricht Research School of Economics of Technology and Organizations
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Edward Elgar Publishing
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2
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2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
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Svenska Handelshögskolan <Helsinki>
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Umeå universitet
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2
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2
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2
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2
University of Waterloo / Department of Economics
2
Universität Mannheim
2
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
2
Universität Rostock
2
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Gabler Edition Wissenschaft
111
NBER working paper series
97
European journal of operational research : EJOR
90
Working paper / National Bureau of Economic Research, Inc.
90
NBER Working Paper
83
SpringerLink / Bücher
82
Europäische Hochschulschriften / 5
78
Discussion paper / Centre for Economic Policy Research
77
Management science : journal of the Institute for Operations Research and the Management Sciences
70
Economics letters
63
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
62
Journal of business research : JBR
60
International journal of industrial organization
59
Journal of economic psychology : research in economic psychology and behavioral economics
55
Journal of economic behavior & organization : JEBO
52
Journal of retailing and consumer services
50
Springer eBook Collection / Business and Economics
50
CESifo working papers
48
The American economic review
43
International journal of production research
38
Discussion papers / CEPR
37
Discussion paper
36
Operations research
36
International journal of production economics
35
Working paper
35
Discussion paper / Tinbergen Institute
34
Journal of economics
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Applied economics
30
Journal of business economics : JBE
30
The Rand journal of economics
30
Manufacturing & service operations management : M & SOM
29
Marketing : ZFP ; journal of research and management
29
Journal of consumer research : JCR ; an interdisciplinary bimonthly
28
Journal of marketing research : JMR
28
Faculty & research / Insead : working paper series
27
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
27
The journal of industrial economics
27
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ECONIS (ZBW)
10,976
EconStor
156
USB Cologne (EcoSocSci)
15
USB Cologne (business full texts)
1
OLC EcoSci
1
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1
Beziehungsmarketing
mit jungen Zielgruppen : Grundlagen, Strategien, Praxisbeispiele
Zanger, Cornelia
(
ed.
);
Griese, Kai-Michael
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001494514
Saved in:
2
Hybrides Kaufverhalten : Einflussfaktoren auf das hybride Kaufverhalten bei Appearance Goods
Auer, Sabine
-
2009
-Interviews die Ursachen und Einflussfaktoren auf das hybride
Konsumentenverhalten
zu eruieren. Die Studie konzentriert sich dabei auf …
Persistent link: https://www.econbiz.de/10003907598
Saved in:
3
Zielgruppen und Konsum - Stile eines nachhaltigen Konsums
Sehrer, Walter
- In:
Neue Wege zu nachhaltigem Konsumverhalten : eine …
,
(pp. 173-188)
.
2000
Persistent link: https://www.econbiz.de/10001577004
Saved in:
4
Nutzen und Probleme des
Lifestyle
-Konzepts für das Business-to-Consumer-Marketing
Bauer, Hans H.
;
Sauer, Nicola E.
;
Müller, Verena
-
2003
Persistent link: https://www.econbiz.de/10001790188
Saved in:
5
Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne
;
Zauner, Alexander
;
Koller, Monika
;
Rusch, Thomas
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 974-982
Persistent link: https://www.econbiz.de/10010364065
Saved in:
6
55plus Marketing : Zukunftsmarkt Senioren
Hunke, Guido
;
Gerstner, Reinhard
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003212145
Saved in:
7
Customized targeting strategies for category coupons to maximize CLV and minimize cost
Mutius, Bernhard von
;
Huchzermeier, Arnd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 764-779
Persistent link: https://www.econbiz.de/10013270725
Saved in:
8
Targeting customers under response-dependent costs
Haupt, Johannes Sebastian
;
Lessmann, Stefan
- In:
European journal of operational research : EJOR
297
(
2022
)
1
,
pp. 369-379
Persistent link: https://www.econbiz.de/10013259335
Saved in:
9
Customer concentration and target price accuracy
Yun, Mu Shu
;
Cheng, Lee-Young
;
Zhao, Yan
- In:
Review of quantitative finance and accounting
61
(
2023
)
3
,
pp. 995-1028
Persistent link: https://www.econbiz.de/10014342127
Saved in:
10
Einkaufsverhalten im Handel : Ansätze zu einer kundenorientierten Handelsmarketingplanung
Schmitz, Claudius A.
-
1996
Persistent link: https://www.econbiz.de/10000565414
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