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Brand implications of advertising products with their reflections
Sharma, Nazuk; Romero, Marisabel - In: The journal of product & brand management 31 (2022) 2, pp. 310-321
Persistent link: https://www.econbiz.de/10013164326
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Komunikacja rynkowa : kultura, perswazja, technologia
Waśkowski, Zygmunt (contributor) - 2011
Persistent link: https://www.econbiz.de/10009535386
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A trust-based peer-to-peer digital brand equity (P2P-DBE) model
Ozbal, Okai; Duman, Teoman; Topaloglu, Omer - In: Journal of marketing theory and practice : JMTP 28 (2020) 4, pp. 497-520
Persistent link: https://www.econbiz.de/10012483487
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Who sets prices better? : the impact of pricing agents on consumer negative word-of-mouth when applying price discrimination
Wang, Jinwei; Zhou, Zhihua; Cao, Shuting; Liu, Lei; … - In: Tourism management : research, policies, practice 106 (2025), pp. 1-15
Persistent link: https://www.econbiz.de/10015077888
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Proposal of a method to identify recall ability and brand associations
Ueda, Masao - In: International journal of market research 63 (2021) 3, pp. 386-400
Persistent link: https://www.econbiz.de/10012521396
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The evolution of brands : from signals of quality to storehouses of trust
Elliott, Richard (contributor) - 2009
Persistent link: https://www.econbiz.de/10003784479
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Detecting free riders in collective brands through a hierarchical choice process
Nicolau, Juan L.; Más Ruiz, Francisco José - In: Journal of travel research : a quarterly publication of … 54 (2015) 3, pp. 288-301
Persistent link: https://www.econbiz.de/10010527090
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The brand origin meaning transfer model (BOMT) : an integrative theoretical model
D'Antone, Simona; Merunka, Dwight - In: International marketing review 32 (2015) 6, pp. 713-731
Persistent link: https://www.econbiz.de/10011517602