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Evaluating relative value of customers via data envelopment analysis
Noorizadeh, Abdollah; Mahdiloo, Mahdi; Saen, Reza Farzipoor - In: The journal of business & industrial marketing 28 (2013) 7, pp. 577-588
Persistent link: https://www.econbiz.de/10010125757
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Strategisches Pricing bei Banken : ein lebensphasenorientierter Gestaltungsansatz zur Steigerung des Kundenwerts
Caspar, Patrick - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003411497
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A customer lifetime value model for the banking industry : a guide to marketing actions
Ekinci, Yeliz; Uray, Nimet; Ülengin, Füsun - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 761-784
Persistent link: https://www.econbiz.de/10010371622
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Einsatz des Online-Bankings zur Steigerung des Kundenwerts
Lambrecht, Jan-Stefan - 2005
Persistent link: https://www.econbiz.de/10003204117
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Ertragssteigerungen durch Kundenzufriedenheit und Kundenbindung : Möglichkeiten und Grenzen am Beispiel eines Kreditinstituts
Daniel, Jonathan - 2001 - 1. [Aufl.]
Persistent link: https://www.econbiz.de/10001579783
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What is being exchanged? : framing the logic of value creation in financial services
Puustinen, Pekka; Saarijävi, Hannu; Maas, Peter - In: Journal of financial services marketing : JFSM 19 (2014) 1, pp. 43-51
Persistent link: https://www.econbiz.de/10010497787
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Towards a paradigm on the value
Truong Hong Trinh - In: Cogent economics & finance 6 (2018) 1, pp. 1-12
This paper explores the value concept to understand the notions of value and price that form the base of value theories. Since value is more appreciate than utility in explaining value creation and value distribution in the today’s society and economy, the theory of value is amended to conduct...
Persistent link: https://www.econbiz.de/10011891268
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Conceptualizing resource integration as an embedded process : matching, resourcing and valuing
Caridà, Angela; Edvardsson, Bo; Colurcio, Maria - In: Marketing theory 19 (2019) 1, pp. 65-84
Persistent link: https://www.econbiz.de/10012001473
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Information technology-supported value co-creation and co-destruction via social interaction and resource integration in service systems
Li, Mengcheng; Tuunanen, Tuure - In: The journal of strategic information systems : … 31 (2022) 2, pp. 1-19
Persistent link: https://www.econbiz.de/10013363646
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Marketing and customer behaviour
Jenkins, John R. G. - 1972
Persistent link: https://www.econbiz.de/10000666881