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Pei, Zhi; Yan, Ruiliang - In: Industrial marketing management : the international … 76 (2019), pp. 12-22

Persistent link: https://www.econbiz.de/10011990709

Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen

Backhaus, Klaus (ed.) - 2004 - 1. Aufl.

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National brand's local advertising and wholesale-price incentive under prior versus no prior information

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Itemized pricing in B2B bundles with diminishing reservation prices and loss averse customers

Raj, Ritwik; Karwan, Mark H.; Murray, Chase; Sun, Lei - In: Journal of revenue and pricing management 21 (2022) 4, pp. 375-392

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Beiträge zu Mehrwertdiensten für die betriebliche Beschaffung von kleinen und mittleren Unternehmen auf neutralen Elektronischen Business-to-Business-Marktplätzen, insbesondere zur...

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Strategic decisions on electronic business-to-business markets

Sülzle, Kai - 2007

business-to-business markets. The methodological approach is threefold. The chapter on technology adoption provides a model to … analyze the firms' timing decision to innovate and adopt an electronic business technology, such as for example collaborative … product development tools. The chapter on stable and efficient networks deals with a model on electronic business network …

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Multihoming users' preferences for two-sided exchange networks

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B-to-B electronic marketplaces : successful introduction in the chemical industry

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