Similar Search Results

Application of Cascade Theory to Online Systems : A Study of Email and Google Cascades

Barton, April M. - 2012

Why do markets boom and crash? Why do fads and social norms start and end? The answer is found in a branch of social science literature called “cascade theory.” Cascade theory explains the observable human behavior of imitation: following the actions of someone else simply because one has...

Persistent link: https://www.econbiz.de/10013116988

Werbewirksames E-Mail-Marketing : eine experimentelle Studie zur Wirkung formaler Gestaltungselemente der E-Mail-Kommunikation auf ausgewählte Konstrukte des Konsumentenverhaltens

Hampel, Stefan - 2011

Persistent link: https://www.econbiz.de/10008987271

Cost of conciseness in sponsored search auctions

Abrams, Zoë; Ghosh, Arpita; Vee, Erik - In: Internet and network economics : third international …, (pp. 326-334). 2007

Persistent link: https://www.econbiz.de/10003648893

Personalized ad delivery when ads fatigue : an approximation algorithm

Abrams, Zoë; Vee, Erik - In: Internet and network economics : third international …, (pp. 535-540). 2007

Persistent link: https://www.econbiz.de/10003649706

Pay-per-action model for online advertising

Mahdian, Mohammad; Tomak, Kerem - In: Internet and network economics : third international …, (pp. 549-557). 2007

Persistent link: https://www.econbiz.de/10003649710

A Cascade Model for externalities in sponsored search

Kempe, David; Mahdian, Mohammad - In: Internet and network economics : 4th international …, (pp. 585-596). 2008

Persistent link: https://www.econbiz.de/10003792870

Sponsored search auctions with Markovian users

Aggarwal, Gagan; Feldman, Jon; Muthukrishnan, S.; Pál, … - In: Internet and network economics : 4th international …, (pp. 621-628). 2008

Persistent link: https://www.econbiz.de/10003792906

On the equilibria and efficiency of the GSP mechanism in keyword auctions with externalities

Giotis, Ioannis; Karlin, Anna R. - In: Internet and network economics : 4th international …, (pp. 629-638). 2008

Persistent link: https://www.econbiz.de/10003792916

Estimating advertisers' values for paid search clickthroughs

Laffey, D.; Hunka, C.; Sharp, J. A.; Zeng, Z. - In: Journal of the Operational Research Society : OR 60 (2009) 3, pp. 411-418

Persistent link: https://www.econbiz.de/10003856896

Click fraud

Wilbur, Kenneth C.; Zhu, Yi - In: Marketing science : the marketing journal of the … 28 (2009) 2, pp. 293-308

Persistent link: https://www.econbiz.de/10003843321

1
2
3
4
5
6
7
8
9
10
Next
Last