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Theorie
Consumer behaviour
37
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10
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10
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English
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Ratchford, Brian Thomas
8
Ratchford, Brian T.
5
Pan, Xing
3
Prasad, Ashutosh
3
Shankar, Venkatesh
3
Gupta, Pola
2
Talukdar, Debabrata
2
Aravindakshan, Ashwin
1
Girju, Marina
1
Horowitz, Joel L.
1
Jang, Sungha
1
Jones, J. Morgan
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Kamakura, Wagner A.
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Kulchitsky, Jack
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Moorthy, Shyamala
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Moorthy, Sridhar
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Naik, Prasad A.
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Russell, Gary
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Singh, Sonika
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Srivastava, Rajendra K.
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Sultan, Fareena
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of retailing
2
Foundations and trends in marketing : FTMKT
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Operations research
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The economics of the Internet and e-commerce
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ECONIS (ZBW)
14
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1
Understanding the memory effects in pulsing advertising
Aravindakshan, Ashwin
;
Naik, Prasad A.
- In:
Operations research
63
(
2015
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10010519515
Saved in:
2
The individual welfare function : a comment
Ratchford, Brian Thomas
- In:
Journal of economic psychology : research in economic …
6
(
1985
)
4
,
pp. 365-374
Persistent link: https://www.econbiz.de/10001008829
Saved in:
3
Consumer search behavior and its effect on markets
Ratchford, Brian Thomas
-
2008
Persistent link: https://www.econbiz.de/10003878107
Saved in:
4
On estimating market efficiency
Ratchford, Brian Thomas
- In:
Journal of consumer policy : consumer issues in law, …
15
(
1992
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10001137450
Saved in:
5
On the interpretation of price-quality relations
Ratchford, Brian Thomas
- In:
Journal of consumer policy : consumer issues in law, …
13
(
1990
)
4
,
pp. 389-411
Persistent link: https://www.econbiz.de/10001117258
Saved in:
6
Consumer information search revisited : theory and empirical analysis
Moorthy, Shyamala
- In:
Journal of consumer research : JCR ; an …
23
(
1997
)
4
,
pp. 263-277
Persistent link: https://www.econbiz.de/10001217895
Saved in:
7
Consumer search of multiple information sources and its impact on consumer price satisfaction
Jang, Sungha
;
Prasad, Ashutosh
;
Ratchford, Brian Thomas
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 24-40
Persistent link: https://www.econbiz.de/10011777301
Saved in:
8
Price competition between pure play versus bricks-and-clicks e-tailers: analytical model and empirical analysis
Pan, Xing
;
Shankar, Venkatesh
;
Ratchford, Brian T.
- In:
The economics of the Internet and e-commerce
,
(pp. 29-61)
.
2002
Persistent link: https://www.econbiz.de/10001772680
Saved in:
9
Pure components versus pure bundling in a marketing channel
Girju, Marina
;
Prasad, Ashutosh
;
Ratchford, Brian Thomas
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 423-437
Persistent link: https://www.econbiz.de/10010226427
Saved in:
10
Offline and online search in used duarable markets
Singh, Sonika
;
Ratchford, Brian Thomas
;
Prasad, Ashutosh
- In:
Journal of retailing
90
(
2014
)
3
,
pp. 301-320
Persistent link: https://www.econbiz.de/10010408227
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