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Komunikacja rynkowa : kultura, perswazja, technologia
Waśkowski, Zygmunt (contributor) - 2011
Persistent link: https://www.econbiz.de/10009535386
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The application of commercial marketing techniques in the social marketing situation
De Meyrick, Julian - 2000
Persistent link: https://www.econbiz.de/10001481564
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Social Media im Nachhaltigkeitsmarkenmanagement : ein anwendungsorientierrtes Modell
Mangold, Teresa - 2012
Persistent link: https://www.econbiz.de/10009735599
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Social media : a new way to success?
Mustonen, Piia - 2009
Persistent link: https://www.econbiz.de/10003925596
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Bauer, Hans H. (ed.) - 2008 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003747568
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Theoretical foundations of social media power in hospitality and tourism : a hierarchical model
Mehraliyev, Fuad; Choi, Youngjoon; King, Brian - In: The Cornell hospitality quarterly 62 (2021) 2, pp. 215-231
Persistent link: https://www.econbiz.de/10012520148
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Marketing through the machine's eyes : image analytics and interpretability
Feng, Xiaohang; Zhang, Shunyuan; Srinivasan, Kannan - In: Artificial intelligence in marketing, (pp. 217-237). 2023
Persistent link: https://www.econbiz.de/10014307154
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Bauer, Hans H. (ed.) - 2007
Persistent link: https://www.econbiz.de/10003438504
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Reputation mechanisms
Dellarocas, Chrysanthoas - In: Economics and information systems, (pp. 629-660). 2007
Persistent link: https://www.econbiz.de/10003500050
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Effect of reputation mechanisms and ratings biases on traders' behavior in online marketplaces
Sikora, Riyaz; You, Liangjun - In: Journal of organizational computing and electronic commerce 24 (2014) 1, pp. 58-73
Persistent link: https://www.econbiz.de/10010344796