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Theorie
Consumer behaviour
83,135
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80,655
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13,870
Advertising
11,339
Theory
10,921
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9,188
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8,263
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8,198
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6,986
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6,836
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6,348
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6,031
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6,014
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5,986
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5,020
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3,914
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Anderson, Simon P.
43
Kind, Hans Jarle
32
Bauer, Hans H.
29
Moraga-González, José Luis
29
Peitz, Martin
28
Hruschka, Harald
27
Huber, Frank
25
Kerschbamer, Rudolf
23
Eichner, Thomas
22
Gierl, Heribert
21
Mullainathan, Sendhil
21
Sheth, Jagdish N.
20
Blundell, Richard W.
19
Inderst, Roman
19
Janssen, Maarten C. W.
19
Nilssen, Tore
19
Postlewaite, Andrew
19
Hildebrandt, Lutz
18
Sethi, Suresh
18
Esch, Franz-Rudolf
17
Herweg, Fabian
17
Matsushima, Noriaki
17
Sutter, Matthias
17
Vermeulen, Frederic
17
Dellaert, Benedict G. C.
16
Franses, Philip Hans
16
Kaiser, Harry M.
16
Palma, André de
16
Zaccour, Georges
16
Armstrong, Mark
15
Bergemann, Dirk
15
Bruhn, Manfred
15
Fishman, Arthur
15
Gröppel-Klein, Andrea
15
Helm, Roland
15
Herrmann, Andreas
15
Pethig, Rüdiger
15
Samuelson, Larry
15
Schlosser, Rainer
15
Shy, Oz
15
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National Bureau of Economic Research
110
Springer Fachmedien Wiesbaden
12
INSEAD
10
European University Institute / Department of Economics
7
American Marketing Association
5
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5
Fördergesellschaft Marketing an der Universität Augsburg
5
Universitat Pompeu Fabra / Departament d'Economia i Empresa
5
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
4
Erasmus Research Institute of Management
3
Institut für Textil- und Verfahrenstechnik
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
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California Agricultural Experiment Station / Department of Agricultural and Resource Economics
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Center for Economic Research <Tilburg>
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Centre for International Economic Studies
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Centro Studi Luca d'Agliano <Turin>
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Edward Elgar Publishing
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2
Institut für Weltwirtschaft
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Instituto Valenciano de Investigaciones Económicas
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International Association for Research in Economic Psychology
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
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International Telecommunications Society
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Maastricht Research School of Economics of Technology and Organizations
2
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OECD
2
Robert Schuman Centre for Advanced Studies
2
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2
Springer Gabler <Firma>
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Umeå universitet
2
Uni-Taschenbücher GmbH
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NBER working paper series
109
Working paper / National Bureau of Economic Research, Inc.
98
NBER Working Paper
96
International journal of industrial organization
87
Discussion paper / Centre for Economic Policy Research
82
Europäische Hochschulschriften / 5
81
Management science : journal of the Institute for Operations Research and the Management Sciences
80
European journal of operational research : EJOR
75
Economics letters
73
Gabler Edition Wissenschaft
71
American journal of agricultural economics
64
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
63
CESifo working papers
61
SpringerLink / Bücher
60
Journal of business research : JBR
59
Journal of economic psychology : research in economic psychology and behavioral economics
57
Journal of economic behavior & organization : JEBO
54
Journal of retailing and consumer services
51
The American economic review
48
Journal of economics
42
Working paper
42
Discussion papers / CEPR
39
International journal of production economics
38
Operations research
38
Applied economics
36
Discussion paper
36
Discussion paper / Tinbergen Institute
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
The Rand journal of economics
35
The journal of industrial economics
35
CESifo Working Paper
34
International journal of production research
34
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of marketing research : JMR
32
Information economics and policy : IEP
30
Journal of economics & management strategy : JEMS
30
Springer eBook Collection / Business and Economics
30
The review of economic studies
30
Journal of consumer research : JCR ; an interdisciplinary bimonthly
29
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Source
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ECONIS (ZBW)
10,924
EconStor
196
USB Cologne (EcoSocSci)
17
OLC EcoSci
1
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1
Paradoxical side effects of green
advertising
: how purchasing green products may instigate licensing effects for consumers with a weak environmental identity
Meijers, Marijn H. C.
;
Noordewier, Marret K.
;
Verlegh, …
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1202-1223
Persistent link: https://www.econbiz.de/10012200374
Saved in:
2
Confidence via correction : the effect of judgment correction on consumer confidence
Espinoza Petersen, Francine
;
Hamilton, Rebecca W.
-
2013
At times, consumers are motivated to reduce the influence of a product recommendation on their judgments. Based on previous research, it is unclear whether this correction process will increase or decrease consumers' confidence in their judgments. We find that source credibility moderates the...
Persistent link: https://www.econbiz.de/10009779799
Saved in:
3
Influence of advertisement on customers based on AIDA model
Ullal, Mithun S.
;
Hawaldar, Iqbal Thonse
- In:
Problems and perspectives in management : PPM ; …
16
(
2018
)
4
,
pp. 285-298
Persistent link: https://www.econbiz.de/10011998468
Saved in:
4
Modelling consumer responses to
advertising
slogans through artificial neural networks
Wang, Wan-Chen
;
Silva, Maria Manuela Santos
;
Moutinho, Luiz
- In:
International journal of business and economics
15
(
2016
)
2
,
pp. 89-116
Persistent link: https://www.econbiz.de/10011612049
Saved in:
5
Chapter 6. Social Construction of Preferences :
Advertising
Benhabib, Jess
;
Bisin, Alberto
- In:
Handbook of social economics : volume 1
,
(pp. 201-220)
.
2011
through
advertising
in order to create new (false) needs in consumers, and, as a consequence, consumer spending rises, and so …
Persistent link: https://www.econbiz.de/10014025697
Saved in:
6
The production, marketing, and consumption of
cotton
Sinclair, John Lynton
-
1968
Persistent link: https://www.econbiz.de/10000575720
Saved in:
7
Advertising
, consumer behavior, and market imperfections : a review
Comanor, William S.
-
1977
Persistent link: https://www.econbiz.de/10000626964
Saved in:
8
Fine-Tuning von Werbebildern : ein verhaltenswissenschaftlicher Ansatz für die
Werbung
Kramer, Dominik
-
1998
Persistent link: https://www.econbiz.de/10000672606
Saved in:
9
Advertising
at the point of purchase
1957
Persistent link: https://www.econbiz.de/10000674862
Saved in:
10
Wirkung integrierter Kommunikation : ein verhaltenswissenschaftlicher Ansatz für die
Werbung
Esch, Franz-Rudolf
-
1998
Persistent link: https://www.econbiz.de/10008729634
Saved in:
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