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Theory
Strategisches Management
43
Marketingmanagement
33
Marketing
30
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30
Marketing management
25
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24
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22
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22
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19
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Day, George S.
15
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10
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5
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3
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2
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1
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1
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1
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ECONIS (ZBW)
19
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1
Marketing research
Aaker, David A.
-
1990
-
4. ed
Persistent link: https://www.econbiz.de/10000792522
Saved in:
2
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
;
Leone, Robert P.
-
2011
-
10. ed., international student vers.
Persistent link: https://www.econbiz.de/10003918332
Saved in:
3
Marketing research
Aaker, David A.
;
Kumar, V.
;
Leone, Robert P.
;
Day, George S.
-
2013
-
11. ed
Persistent link: https://www.econbiz.de/10009634514
Saved in:
4
Marketing research
Aaker, David A.
;
Day, George S.
-
2007
-
9. ed.
Persistent link: https://www.econbiz.de/10003316482
Saved in:
5
Essentials of marketing research
Kumar, V.
;
Aaker, David A.
;
Day, George S.
-
2002
-
2nd ed.
Persistent link: https://www.econbiz.de/10001584595
Saved in:
6
Marketing research
Kumar, V.
;
Leone, Robert P.
;
Aaker, David A.
;
Day, George S.
-
2019
-
Thirteenth edition
Persistent link: https://www.econbiz.de/10011878503
Saved in:
7
Strategic market management
Aaker, David A.
-
1984
Persistent link: https://www.econbiz.de/10000078360
Saved in:
8
Strategic market management
Aaker, David A.
-
1998
-
5. ed.
Persistent link: https://www.econbiz.de/10000655641
Saved in:
9
Advertising management
Aaker, David A.
(
ed.
);
Myers, John G.
(
contributor
)
-
1975
Persistent link: https://www.econbiz.de/10000055005
Saved in:
10
Advertising management
Aaker, David A.
;
Myers, John G.
-
1987
-
3. ed
Persistent link: https://www.econbiz.de/10000736288
Saved in:
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