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Analysis and decision making : cases for marketing management
Mathews, H. Lee; Dolich, Ira J.; Wilson, David T. - 1971
Persistent link: https://www.econbiz.de/10000674835
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Modern marketing management : an integrated approach
Mauser, Ferdinand F. - 1961
Persistent link: https://www.econbiz.de/10002480097
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Principles of marketing : the management view
Buskirk, Richard H. - 1961
Persistent link: https://www.econbiz.de/10001967057
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Managerial Marketing : Perspectives and Viewpoints
Kelley, Eugene J.; Lazer, William - 1958
Persistent link: https://www.econbiz.de/10001503752
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When do direct mailings create value for companies? : implications of an experimental study in consumer goods markets
Kindermann, Harald; Werani, Thomas; Smejkal, Angela - 2011
Persistent link: https://www.econbiz.de/10009374633
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When do direct mailings create value for companies? : implications of an experimental study in consumer goods markets
Kindermann, Harald; Werani, Thomas; Smejkal, Angela - In: Modelling value : selected papers of the 1st …, (pp. 149-166). 2012
Persistent link: https://www.econbiz.de/10009426641
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Lead-User-Innovationen : Entwicklungskooperationen am Beispiel elektronischer Leiterplatten
Nagel, Rolf - 1993
Persistent link: https://www.econbiz.de/10000871138
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Innovation in marketing : new perspectives for profit and growth
Levitt, Theodore - 1962
Persistent link: https://www.econbiz.de/10000052459
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Die Quantifizierung von Markteintrittseffekten mit Verfahren der dynamischen Marktstrukturanalyse
Michaelis, Lea - 2005
Persistent link: https://www.econbiz.de/10003011428