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Technological forecasting & social change : an international journal
5
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
2
Handbook of pricing research in marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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1
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1
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ECONIS (ZBW)
16
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1
Advertising, pricing and stability in oligopolistic markets for new products
Fershtman, Chaim
;
Mahajan, Vijay
;
Muller, Eitan
-
1983
Persistent link: https://www.econbiz.de/10003277997
Saved in:
2
The design and pricing of bundles : a review of normative guidelines and practical approaches
Venkatesh, R.
;
Mahajan, Vijay
- In:
Handbook of pricing research in marketing
,
(pp. 232-257)
.
2009
Persistent link: https://www.econbiz.de/10003819735
Saved in:
3
Form versus function : how the intensities of specific emotions evoked in functional versus hedonic trade-offs mediate product preferences
Chitturi, Ravindra
;
Raghunathan, Rajagopal
;
Mahajan, Vijay
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 702-714
Persistent link: https://www.econbiz.de/10003569776
Saved in:
4
Product bundling or reserved product pricing? : price discrimination with myopic and strategic consumers
Prasad, Ashutosh
;
Venkatesh, R.
;
Mahajan, Vijay
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10010517018
Saved in:
5
A conjoint analysis-based procedure to measure reservation price and to optimally price product bundles/ Georg Wuebker and Vijay Mahajan
Wuebker, Georg
;
Mahajan, Vijay
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 157-174)
.
1999
Persistent link: https://www.econbiz.de/10001425122
Saved in:
6
Buyers' evaluations of mixed bundling strategies in price-promoted markets
Wuebker, Georg
;
Mahajan, Vijay
;
Yadav, Manjit S.
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 195-208)
.
1999
Persistent link: https://www.econbiz.de/10001425129
Saved in:
7
Assessing the relationship between the user-based market share and unit sales-based market share for pirated software brands in competitive markets
Givon, Moshe
- In:
Technological forecasting & social change : an …
55
(
1997
)
2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10001222749
Saved in:
8
Timing, diffusion, and substitution of successive generations of technological innovations : the IBM mainframe case
Mahajan, Vijay
- In:
Technological forecasting & social change : an …
51
(
1996
)
2
,
pp. 109-132
Persistent link: https://www.econbiz.de/10001202311
Saved in:
9
A balance model for evaluating firms for acquisition
Rao, Vithala R.
- In:
Management science : journal of the Institute for …
37
(
1991
)
3
,
pp. 331-349
Persistent link: https://www.econbiz.de/10001103307
Saved in:
10
Pricing and diffusion of primary and contingent products
Mahajan, Vijay
- In:
Technological forecasting & social change : an …
39
(
1991
)
3
,
pp. 291-307
Persistent link: https://www.econbiz.de/10001107875
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