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The measurement of cumulative advertising effects
Palda, Kristian S. - 1964
Persistent link: https://www.econbiz.de/10000055703
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Mathematical models and methods in marketing
Bass, Frank M.; Buzzell, Robert D.; Greene, Mark R.; … - 1961
Persistent link: https://www.econbiz.de/10003198470
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Advertising and the public interest
Howard, John A.; Hulbert, James - 1973
Persistent link: https://www.econbiz.de/10002975492
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Using a model's apparent ethnicity to influence viewer responses to print ads : a social identity theory perspective
Sierra, Jeremy J.; Hyman, Michael R.; Torres, Ivonne M. - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 41-66
Persistent link: https://www.econbiz.de/10003929290
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What works best? : the importance fo ad characteristics in antismoking advertising to adolescents
Vida, Irena; Bajde, Domen - In: Proceedings of the 14th Annual Conference on Marketing …, (pp. 337-342). 2006
Persistent link: https://www.econbiz.de/10003622392
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Political economy of media capture
Petrova, Maria - 2008
Persistent link: https://www.econbiz.de/10011573926
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Towards a theory of the retail firm
Oi, Walter Y. - 1994
Persistent link: https://www.econbiz.de/10000897474
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On gradual price reduction as a retail sales strategy
Calem, Paul Seth - 1988
Persistent link: https://www.econbiz.de/10000758512
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Retail management : a strategic approach
Berman, Barry; Evans, Joel R. - 1989 - 4. ed
Persistent link: https://www.econbiz.de/10000764553
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The economics of the special taxation of chain stores
Morris, Bruce Robert - 1979
Persistent link: https://www.econbiz.de/10000559030