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Productivity in marketing
Bucklin, Louis P.; Bucklin, Louis Pierre - 1978
Persistent link: https://www.econbiz.de/10000558998
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The CIM handbook of strategic marketing
Egan, Colin (contributor) - 1997
Persistent link: https://www.econbiz.de/10000630072
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Managerial analysis in marketing
Sturdivant, Frederick D.; Stern, Louis W.; Grabner jr., … - 1970
Persistent link: https://www.econbiz.de/10000051813
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Creating competitive markets : the politics of market design
Landy, Marc K.; Levin, Martin A. - In: Creating competitive markets : the politics of …, (pp. 1-22). 2007
Persistent link: https://www.econbiz.de/10003599539
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Marketing logics for competitive advantage?
Tollin, Karin; Jones, Richard - In: European journal of marketing : EJM 43 (2009) 3/4, pp. 523-550
Persistent link: https://www.econbiz.de/10009525852
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How competitive marketing expenditures influence the growth of markets
Xiang, Yi; Soberman, David A.; Gatignon, Hubert A. - 2013
Persistent link: https://www.econbiz.de/10009793455
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Project marketing : beyond competitive bidding
Cova, Bernard; Ghauri, Pervez N.; Salle, Robert S. - 2002
Persistent link: https://www.econbiz.de/10001631357
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Spillovereffekte von Testimonialskandalen : empirische Analyse des Einflusses auf Wettbewerber
Friederich, Nico - 2018 - 1. Auflage
Persistent link: https://www.econbiz.de/10011864863
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Wettbewerbsdynamik und Marketing im Pharmamarkt
Hilleke-Daniel, Klaus - 1989
Persistent link: https://www.econbiz.de/10000759112
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Standorte, Nachfrageexternalitäten und Preisankündigungen
Henkel, Joachim - 1997
Persistent link: https://www.econbiz.de/10000629172