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Marketing research : an applied orientation
Malhotra, Naresh K. - 1993
Persistent link: https://www.econbiz.de/10000326100
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Hochrechnungsverfahren im Marketing
Schwaiger, Manfred - 1993
Persistent link: https://www.econbiz.de/10000339892
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Die Wirkung absatzpolitischer Instrumente : Metaanalyse empirischer Forschungsarbeiten
Mauerer, Nikolaus - 1995
Persistent link: https://www.econbiz.de/10000321963
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Marketing research : an applied approach
Kinnear, Thomas C.; Taylor, James R.; Kresge, Sebastian S. - 1979
Persistent link: https://www.econbiz.de/10000048334
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Marketing research : an international approach
Schmidt, Marcus J.; Hollensen, Svend - 2006 - 1. publ.
Persistent link: https://www.econbiz.de/10003352535
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Bayesian statistics and marketing
Rossi, Peter E.; Allenby, Greg M.; MacCulloch, Robert - 2006 - Repr. with corr.
Persistent link: https://www.econbiz.de/10003348960
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Marketing research
Aaker, David A.; Day, George S. - 2007 - 9. ed.
Persistent link: https://www.econbiz.de/10003316482
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Measurement in marketing research : an alternative framework
Salzberger, Thomas - 2009
Persistent link: https://www.econbiz.de/10003795440
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Fundamentals of marketing research
Malhotra, Naresh K. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003445665
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Marketing research
Aaker, David A.; Kumar, V.; Day, George S.; Leone, Robert P. - 2011 - 10. ed., international student vers.
Persistent link: https://www.econbiz.de/10003918332