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Marketing as social behavior : a general systems theory

Sirgy, M. Joseph - 1984

Persistent link: https://www.econbiz.de/10000583770

Marketing social marketing theory to practitioners

Levit, Tatiana; Cismaru, Magdalena - In: International review on public and non-profit marketing 17 (2020) 2, pp. 237-252

Persistent link: https://www.econbiz.de/10012292857

Markets and market boundaries : a social practice approach

Gosling, Martyn; Richard, James; Seo, Yuri - In: Journal of service theory and practice : JSTP 27 (2017) 1, pp. 408-426

Persistent link: https://www.econbiz.de/10011627175

Social marketing : promoting the causes of public and nonprofit agencies

Fine, Seymour H. - 1990

Persistent link: https://www.econbiz.de/10000338239

Segmentation, environmental identity and stages of change : an application to a wildlife trust

Wells, Victoria K.; Forbes, Sarah; Powell, Madeline; … - In: Business strategy and the environment 31 (2022) 3, pp. 934-949

Persistent link: https://www.econbiz.de/10013164440

Personal norm and pro-environmental consumer behavior : an application of norm activation theory

Setiawan, Budi Indra; Afiff, Adi Zakaria; Heruwasto, … - In: ASEAN marketing journal : Association of Southeast … 13 (2021) 1, pp. 40-49

Manuscript type: Research article Research Aims: This study aims to fill the research gap from previous research regarding personal norms in explaining pro-environmental behavior, which does not involve awareness of consequences and ascription of responsibility as antecedents to activate...

Persistent link: https://www.econbiz.de/10012696130