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Kundenpotentialanalyse im Kundenstamm von Unternehmen
Schulz, Bernhard - 1995
Persistent link: https://www.econbiz.de/10000545874
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Kundenbindung als Marketingziel : Identifikation und Analyse zentraler Determinanten
Peter, Sibylle Isabelle - 1997
Persistent link: https://www.econbiz.de/10000628099
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Marketing and customer behaviour
Jenkins, John R. G. - 1972
Persistent link: https://www.econbiz.de/10000666881
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Bonusprogramme als Instrumente des Beziehungsmarketing : eine theoretische und empirische Analyse
Müller, Steffen - 2006
Persistent link: https://www.econbiz.de/10003358623
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Moral hazard and customer loyalty programs
Basso, Leonardo J.; Clements, Matthew T.; Ross, Thomas W. - In: American economic journal : a journal of the American … 1 (2009) 1, pp. 101-123
Persistent link: https://www.econbiz.de/10003823944
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Marketing foundations
Pride, William M.; Ferrell, Odies C. - 2011 - 4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
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Marketing : defined, explained, applied
Levens, Michael - 2012 - 2nd ed., internat. ed
Persistent link: https://www.econbiz.de/10008991793
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Implementing market segmentation using full-refund and no-refund customer returns policies in a dual-channel supply chain structure
Chen, Jing; Bell, Peter C. - In: International journal of production economics 136 (2012) 1, pp. 56-66
Persistent link: https://www.econbiz.de/10009503680
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Estimating individual promotional campaign impacts through Bayesian inference
Becker, Keith; Sprigg, Jim; Cosmas, Alex - In: The journal of consumer marketing 31 (2014) 6/7, pp. 541-552
Persistent link: https://www.econbiz.de/10010459720
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Choosing customized marketing offers to attract a desirable mix of customers
Belloni, Alexandre; Lovett, Mitchell J.; Boulding, William - 2010
This paper studies the marketing problem of a firm trying to obtain an attractive mix of customers by making customized offers. The firm values the average features of the acquired set of customers, makes decisions with uncertainty about whether and which customers will accept offers, is risk...
Persistent link: https://www.econbiz.de/10009296053