//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Towards an alternative logic f...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Theory
Service-dominant logic
52
Service-Dominant Logic
49
Marketing theory
35
Marketingtheorie
34
Betriebliche Wertschöpfung
24
Value creation
24
Relationship marketing
18
Beziehungsmarketing
17
Dienstleistung
15
Dienstleistungsmarketing
13
Services
13
Services marketing
13
Customer integration
9
Institutional economics
9
Institutionenökonomik
9
Institutions
9
Kundenintegration
9
Marketing management
8
Marketingmanagement
8
Innovation
7
Marketing
7
Theorie
6
service-dominant logic
6
Product
5
Produkt
5
Service ecosystems
5
USA
5
United States
5
Business network
4
Consumer behaviour
4
Ecosystems
4
Konsumentenverhalten
4
Lieferantenmanagement
4
S-D logic
4
Supplier relationship management
4
Systems theory
4
Unternehmensnetzwerk
4
Value co-creation
4
value cocreation
4
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Aufsatz im Buch
2
Book section
2
Language
All
English
7
German
1
Author
All
Vargo, Stephen L.
8
Lusch, Robert F.
5
Akaka, Melissa Archpru
2
Wieland, Heiko
2
Ahearne, Michael
1
Chandler, Jennifer D.
1
Hartmann, Nathaniel N.
1
Horbel, Chris
1
more ...
less ...
Published in...
All
Marketing theory
2
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
1
Handbook of service science ; [Vol. 1]
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of personal selling & sales management : JPSSM
1
Journal of the Academy of Marketing Science
1
Review of marketing research
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
On marketing theory and service-dominant logic : connecting some dots
Vargo, Stephen L.
- In:
Marketing theory
11
(
2011
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10008988892
Saved in:
2
Advancing service science with service-dominant logic : clarifications and conceptual development
Vargo, Stephen L.
;
Lusch, Robert F.
;
Akaka, Melissa Archpru
-
2010
Persistent link: https://www.econbiz.de/10003968697
Saved in:
3
Alternative Logiken für Dienstleistungen : von hybriden Systemen zu Serviceökosystemen
Vargo, Stephen L.
;
Lusch, Robert F.
;
Horbel, Chris
; …
- In:
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
,
(pp. 137-153)
.
2011
Persistent link: https://www.econbiz.de/10008908803
Saved in:
4
Contextualization and value-in-context : how context frames exchange
Chandler, Jennifer D.
;
Vargo, Stephen L.
- In:
Marketing theory
11
(
2011
)
1
,
pp. 35-49
Persistent link: https://www.econbiz.de/10008988885
Saved in:
5
An exploration of networks in value cocreation : a service-ecosystems view
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Lusch, Robert F.
-
2012
Persistent link: https://www.econbiz.de/10009572488
Saved in:
6
Institutions and axioms : an extension and update of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10011434873
Saved in:
7
Advancing sales theory through a holistic view : how social structures frame selling : introduction
Hartmann, Nathaniel N.
;
Wieland, Heiko
;
Vargo, Stephen L.
; …
- In:
Journal of personal selling & sales management : JPSSM
40
(
2020
)
4
,
pp. 221-226
Persistent link: https://www.econbiz.de/10012395123
Saved in:
8
Service-dominant logic 2025
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 46-67
Persistent link: https://www.econbiz.de/10011671917
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->