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Fader, Peter
22
Hardie, Bruce G. S.
6
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5
Bradlow, Eric
4
Hardie, Bruce
3
Jerath, Kinshuk
3
Adrian, Moshe
2
Ascarza, Eva
2
Gopalakrishnan, Arun
2
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2
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2
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2
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2
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1
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1
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1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
European journal of operational research : EJOR
1
Handbook of research on customer equity in marketing
1
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ECONIS (ZBW)
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1
Customer-base valuation in a contractual setting : the perils of ignoring heterogeneity
Fader, Peter
;
Hardie, Bruce G. S.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 85-93
Persistent link: https://www.econbiz.de/10003973175
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2
Simple probability models for computing CLV and CE
Fader, Peter
;
Hardie, Bruce G. S.
- In:
Handbook of research on customer equity in marketing
,
(pp. 77-100)
.
2015
Persistent link: https://www.econbiz.de/10010483499
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3
New perspectives on customer "death" using a generalization of the Pareto/NBD model
Jerath, Kinshuk
;
Fader, Peter
;
Hardie, Bruce G. S.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 866-880
Persistent link: https://www.econbiz.de/10009384009
Saved in:
4
Forecasting new product trial in a controlled test market environment
Fader, Peter
;
Hardie, Bruce G. S.
;
Zeithammer, Robert
- In:
Journal of forecasting
22
(
2003
)
5
,
pp. 391-410
Persistent link: https://www.econbiz.de/10001781690
Saved in:
5
A joint model of usage and churn in contractual settings
Ascarza, Eva
;
Hardie, Bruce G. S.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 570-590
Persistent link: https://www.econbiz.de/10009787938
Saved in:
6
Some customers would rather leave without saying goodbye
Ascarza, Eva
;
Netzer, Oded
;
Hardie, Bruce G. S.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10011818453
Saved in:
7
Count models based on Weibull interarrival times
McShane, Blake
;
Adrian, Moshe
;
Bradlow, Eric T.
;
Fader, …
- In:
Journal of business & economic statistics : JBES ; a …
26
(
2008
)
3
,
pp. 369-378
Persistent link: https://www.econbiz.de/10003754197
Saved in:
8
A bivariate timing model of customer acquisition and retention
Schweidel, David A.
;
Fader, Peter
;
Bradlow, Eric T.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
5
,
pp. 829-843
Persistent link: https://www.econbiz.de/10003780132
Saved in:
9
Model selection using database characteristics : developing a classification tree for longitudinal incidence data
Schwartz, Eric M.
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 188-205
Persistent link: https://www.econbiz.de/10010358791
Saved in:
10
Customer acquisition via display advertising using multi-armed bandit experiments
Schwartz, Eric M.
;
Bradlow, Eric T.
;
Fader, Peter
-
2013
Persistent link: https://www.econbiz.de/10010342020
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