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Nachhaltige Integration von Marketing und Innovieren : eine Theorie entwickelnde Longitudinalstudie zum Management des Wandels
Schaller, Christian - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003355397
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Success factors in strategic corporate venturing
Dauderstädt, Philipp - 2013
Persistent link: https://www.econbiz.de/10009754084
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Nachhaltige Integration von Marketing und Innovieren : Eine Theorie entwickelnde Longitudinalstudie zum Management des Wandels
Schaller, Christian - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013515436
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Verkaufsförderung
Gedenk, Karen - 2002
Persistent link: https://www.econbiz.de/10001658224
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Should national brand manufacturers produce private labels?
Tarziján, Jorge - In: Journal of modelling in management 2 (2007) 1, pp. 56-70
Persistent link: https://www.econbiz.de/10003437148
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The retailer needs to be paid for sophisticated decicions : modelling promotional interactions between consumers, retailers and brand managers
Marks, Robert E.; Midgley, David F. - 2008
Persistent link: https://www.econbiz.de/10003909199
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Estimating promotion response when competitive promotions are unobservable
Moon, Sangkil; Kamakura, Wagner A.; Ledolter, Johannes - In: Journal of marketing research : JMR 44 (2007) 3, pp. 503-515
Persistent link: https://www.econbiz.de/10003547883
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The impact of brand equity and innovation on the long-term effectiveness of promotions
Slotegraaf, Rebecca J.; Pauwels, Koen - In: Journal of marketing research : JMR 45 (2008) 3, pp. 293-306
Persistent link: https://www.econbiz.de/10003724265
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Estimating Promotion Response When Competitive Promotions Are Unobservable
Moon, Sangkil - 2014
This study addresses a problem commonly encountered by marketers who attempt to assess the impact of their sales promotions—namely, the lack of data on competitive marketing activity. In most industries, competing firms may have competitive sales data from syndicated services or trade...
Persistent link: https://www.econbiz.de/10013059207